PR, AI & Communications News
Valentine's Day Marketing: How Brands Actually Win Romance Holidays
Valentine's Day is a $25B US consumer holiday. The brands that win — Hershey's, Tiffany, 1-800-Flowers, Pandora, Edible Arrangements, Godiva, Hallmark.
Tag
PR News
PR, AI & Communications News
Challenger: The Crisis Communications Case That Defined NASA
The Space Shuttle Challenger exploded January 28, 1986. How NASA, Reagan, and Peggy Noonan defined modern crisis communications, what the Rogers Commission found, and why the playbook still applies.
Crisis Communications
When the Second Recall Hits: The Repeat-Recall Doctrine
Toyota announced today a voluntary recall involving approximately 245,000 2006 through 2007 Lexus GS300/350, 2006 through early 2009 Lexus IS250, and 2006 through early 2008 Lexus IS350 vehicles sold in the U.S.
Insights & Strategy
Video Ads in 2026: CTV Ate Everything
U.S. CTV ad spend cleared $30B in 2025. YouTube ate linear TV. Where brand video budgets actually go in 2026, and what happened to Vevo.
PR, AI & Communications News
Walmart's Marketing Strategy: The Healthy-Food Reformulation Plan
Walmart announced today a five-year plan to reformulate packaged foods — lower in sodium, sugar, and trans fats — and to cut prices on fruits and vegetables. The announcement was made jointly with First Lady Michelle Obama's Let's Move initiative. The largest single corporate commitment to nutritional reformulation in U.S. retail history.
PR, AI & Communications News
Steve Jobs: The Apple Doctrine That Outlived Him
Steve Jobs co-founded Apple in 1976, was ousted in 1985, returned via NeXT in 1996, died October 5, 2011. The operating doctrine he built outlived him by 15 years and is now passing through its second CEO succession.
Corporate Communications
When the Bank Goes Dark: The Outage Communications Playbook
Some Bank of America customers trying to access their online and mobile accounts were unable to get through today, a website outage that resembles so much a similar issue last January.
PR, AI & Communications News
Consumer Groups of the Future and the Issues Brands Will Need to Address
New research shows that brands will need to address certain hot topics in the future in order to counter the effects of global factors that will impact the trading climate. Analyzing the 12 major global themes that will affect the trading marketplace, Consultancy Capgemini and the Consumer Goods Forum concluded that brand owners will have to address trends and issues such as digital technology and the rising demand for health and wellness products.
PR, AI & Communications News
Banks Start to Focus on Social Media Tools, Twitter and Facebook Lead the Way
Banks now turn to social media to further engage customers, open up new conversation and support channels and keep the information flowing. The industry is buzzing with information on how to employ Twitter or Facebook or other social media channels and the tools to help you navigate the online world have already appeared. But they still have a long way to go.
PR, AI & Communications News
The Thriving Economy of Texas
Texas is a good place to do business. It is currently the 2nd largest economy in the nation right behind California, with a GDP of over 1 trillion dollars.