strategy

#1 Way to Increase Sales: Tell Customers What They Want

Rishi Shah explains how to tell customers what they want and then give them what they need. Get inside your customers head and dominate sales.

Press Releases: Traditional vs. Online

We will, in the following, attempt to explore the new types of press releases developed by marketers to adapt to the media shift.

Survey: TV advertising, a steady sales driver in Germany

TV advertising is still a powerful money maker in Germany as its sales impact and success factors have not declined in recent years. This is the conclusion of a recent survey by GfK Marktforschung that analyzed over 160 TV advertising campaigns for consumer goods and their ability to convert into sales

5 Books Every Entrepreneur Should Read

Marketing Strategies For Next Year's Spring

March is a great month for marketing strategies: it does mark the beginning of the Spring season in fashion, and much more.

Crowdsourcing, the Power Tactic of Corporate Social Responsibility

Crowdsourcing is a valuable tactic for companies running corporate social responsibility (CSR) programs because it offers new perspectives, builds engagement and helps find nontraditional sources of opinions; yet only a little more than half of companies have adopted this power tool for their CSR programs.

UberTwitter Is UberSocial

What's in a name? In the end, for UberTwitter, the difference between success and failure. Twitter has just suspended three third-party Twitter clients, UberTwitter, UberCurrent and Twidroyd, for violating the company's policies and trademarks.

Brainstorming Techniques for the Business Mind

Provide Customer Service Like a Boss: Best Website Plug-ins

T-Mobile is Giving Away Phones for Valentine’s Day