strategy

Kim Kardashian Strips for Skechers' Super Bowl Ad

Famous Super Bowl Commercials: PETA's "Veggie Love"

The Super Bowl commercial that wins in the category "top banned Super Bowl commercials" is without any doubt PETA's Veggie Love - a 2009 production that makes the headlines again.

Emotion Measurement Is the New Black

Affectiva's technology, Affdex, can also be used to study emotional responses of consumers as they try out new products or try new business software.

Video Ads Audience on the Rise

More than 84.6 percent of the U.S. Internet audience viewed online video, and video ads accounted for 16.4 percent of all videos viewed.

Walmart Marketing Strategy with the Right Focus

Walmart will announce a five-year plan on Thursday to make thousands of its packaged foods lower in unhealthy salts, fats and sugars, and to drop prices on fruits and vegetables.

Apple Has More than Jobs

It's premature to speak of a "world without Steve Jobs" - although Apple's CEO takes an indefinite leave of absence, he is still around.

Swiss Bank UBS Changes Dress Code. Again.

After being mocked for their new 44 pages dress code, Swiss bank UBS AG is revising it to a more modest booklet. The new guide will focus on just a few mandatory elements, like wearing the bank's official colors of, black, white and red.

MLK Day Sale: The Lowest of Marketing from Kmart

Kmart decided that the best way to celebrate MKL day is by organizing an online sale.

Platforms for Social Media Usage by Big Car Brands

FanGager Helps Brands Manage and Engage Fans

FanGager gives brands the ability to know who are their top fans and the simplest way to interact with them. The result? Real social media ROI.