strategy

Coupons to Power Your Social Media Marketing Efforts

Innovative PR Strategies to Promote iPhone Apps: Toktumi and Line2

Line2, featuring Steven Slater, launched contest that runs November 16 through December 3, rewarding the “craziest” (i.e. most outrageous) flight stories: the Mile High Text Club.

Black Friday Turns Pink for Nicki Minaj

With the help of rapper, singer and songwriter, Nicki Minaj, Black Friday — the traditional start of the holiday shopping season — will once again turn pink on Nov. 26 as CompUSA and TigerDirect turn the shopping extravaganza into a charitable free-for-all for the fourth consecutive year.

Carnival Splendor PR Response to Fire Crisis

At approximately 6 am Monday morning (U.S. Pacific Standard Time), a fire was detected in the aft engine room aboard the cruise ship Carnival Splendor. The fire has been extinguished. There were no injuries to guests or crew.

Financial Times Boosts Marketing Strategy with Samsung Galaxy Tab App

The Financial Times made a deal with Samsung, to have their "free Samsung Galaxy Tab app" sponsored through November till December 1st.

MC Hammer & Jay-Z: East Coast vs. West Coast Reboot

Did you ever think that East Coast vs. West Coast version two would be Jay-Z vs. MC Hammer? Me neither. MC Hammer has become a masterful digital marketer, and you most likely did not realize that was exactly what his video response to Jay-Z's lyric was.

Lessons from Unilever's Q3 Growth, for the Small Biz Owner

Unilever's profits for the third quarter are up, despite recent spend on growth. Are there any lessons for small biz entrepreneurs? We believe so.

Recorded Future Knows Tomorrow - Already

Recorded Future offers robust tools for temporal and predictive analysis including advanced visualizations, data for predictive modelling, and fine-grain Future oriented alerts.

More Auto Recalls, Now BMW. Toyota's Illness Catches

BMW North America announced a recall of more than 150,000 vehicles because of potential problems with their fuel pumps.

Bob Dudley: We Will Earn Back Trust in BP

Regaining trust is more than an art, especially in BP's core industry. But Dudley knows the drill, he knows the business like no other. He will probably succeed.