PR News
Winter Solstice and Total Lunar Eclipse - PR Opportunity for NASA
A total lunar eclipse concomitant with the Winter Solstice happens once in 632 years, and NASA doesn't waste a good PR opportunity. See how.
Tag
strategy
Social Media PR & Social Media Strategy
How the Police Are Using Twitter
Lior Levin explains how the police are using twitter to get the word out about certain events, and even to catch the bad guys...
PR News
Real Time Social Media Monitoring with Position 2 Brand Monitor
Use Brand Monitor to understand communities, to understand how they react to certain news and what triggers conversations. The real-time algorithm of Brand Monitor will let you know how customers are feeling about your competitors, and allows you to find opportunities to meet those customers' needs and attract them to your business.
Marketing News & Digital Marketing Strategy
What's in a Name?
When it comes to communication of all kinds, it's paramount to know and use the names of the persons you are addressing. In person, over email, on the phone, using their name is a rule that PR professionals, customer care reps and everyone in the business world that gets into conversations with parters, customers and audiences in general live by.
PR Insights & Public Relations Strategy
Good PR Could Help Revive Bushkill Park
Helping revive Bushkill Park could be a great project for a local PR company to show what community engagement truly means.
Crisis PR & Crisis Communications
Search Engine Reputation Management: 101
By implementing a strong SERM strategy, companies can greatly increase their chances of customers discovering favorable listings, as well as squelch the negative press that might be hurting business.
PR News
5 Best Blogs to Announce a New Start-up
So you have a new startup. Do you also know where to announce your business? Aimee Sway helps you find your way, with five useful resources.
Marketing News & Digital Marketing Strategy
Holiday Marketing: Thanksgiving Marketing Still Hot
Companies speed up their Thanksgiving PR and marketing strategies in the last minute. Considering the trend today, this might not be a bad move.
PR News
Prince William and Kate Middleton Wedding Spikes Interest in Monarchy in Canada
The developing romance between Prince William and Kate Middleton has rekindled the interest in the institution of monarchy and the life of the royal family for Canadians, yet the majority still believe the future UK monarch should play no role in Canada’s actual ruling, favoring their Governor General as head of state.
PR News
Corporate PR: American Express Launches Daily Wish PR Campaign
In an effort to help cardmembers with their holiday gift shopping, American Express’ online marketplace Daily Wish today announced its special holiday sales and Wish-A-Day Giveaway sweepstakes.