Procter & Gamble's massive market share initiative may end up being the worst marketing and PR gable ever made by that company. Half truths and old PR strategies threaten one of the world's largest and most respected set of brands. The Pampers Dry Max debacle perhaps reveals the soft underbelly of major corporations today. Greed or weak product lines, it matters little when the people lose faith.
Creativity just naturally goes with advertising, right? Well, not necessarily. Many advertisers rely on tired formulas that do little more than bore the viewer (or reader, or listener).
Following its path of marketing innovation that stays true to functionality, Coca Cola reveals new philosophy of customer engagement. Emotional triggers, earned media, and the now famous smart product placement plus love of sports in general is the soft drinks giant recipe for future success.
While Obama blames the BP (BP.L), Halliburton (HAL.N) and Transocean Ltd. (RIG.N) executives for the “ridiculous spectacle” at the congressional hearings on the oil leak in the Gulf of Mexico, the oil continues to leak. The world is tired of pointing fingers and needs concrete actions. BP apparently got the message.
BP's new PR strategy must be to destroy the brand forever. CEO Tony Hayward refers to the Gulf oil spill as if he, nor the company care in the least. Worse still, the company just employed PR giant Brunswick to help save their behinds. Maybe big business has just lost touch with reality all together? If social media and traditional media go on the war path over this, BP is a cooked goose.
Only a month after the much hyped Promoted Tweets advertising service launch, early adopters are taking the stage to share their promissing results story. Speed sales, millions being made and record visits on their website, the Twitter advertising program sounds like a big hit.
How can a PR get the most from social media without making any damaging social media mistakes? Many PRs have started tapping into the "expertise" of a new breed of entrepreneur--the social media guru.
"BP’s top Washington lobbyist launched an aggressive public relations campaign Monday morning ahead of a slew of congressional hearings and investigations," - Politico reported.
The marketing of a need-based service contrasts greatly with the marketing of products and services that are primarily based on wants. There's a great deal of difference to the consumer between getting your teeth worked on and spending a day at the spa.
Missing a core function of its own service, McAfee's big screw up came with minimal explanation, and a seemingly late apology.