Technology PR & Tech Communications
Leaked Gadgets and Apple's Brand Management
Controlling a brand's image is a tough task, even for Apple. Dealing with product leaks makes that tougher.
Tag
strategy
Social Media PR & Social Media Strategy
Facebook's Open Graph is Huge Potential for Who?
It's the possibilities of Open Graph that Facebook is banking on, enticing developers to go further and deeper into users' content.
Entertainment PR & Entertainment Communications
Lady Gaga PR Model, the Ideal Online Strategy for Small Businesses
Words famous singer Lady Gaga has an effective PR and marketing team behind here. Love her or hate her, she is very good at promoting new songs, maintaing a great relationship with her raving fans and boosting her image, or more simply put - selling albums. Here are 5 important PR lessons you can learn from her and then successfully apply to your small business' promotion plan.
Editorial
Ignoring Reality or The Big Business Mistake
Refusing to learn from personal mistakes and those of others always has a massive negative impact on businesses. Ignoring reality and hoping bad things can only happen to others never mean consequences can be avoided or PR disasters prevented.
Social Media PR & Social Media Strategy
Twitter's Real Business Finally Emerges
From mobile app roll-outs and acquisitions to Promotional Tweets, it's getting easier to see where Twitter is going with its business.
Consumer PR
Mattel's Latest PR Trick: A New Game of Scrabble, with Proper Nouns
Proper nouns come into play. Scrabble rules change. Or do they? Curious? Read on!
PR News
The Topeka Google Logo and Brand Strength
For April Fools Google changes its name to Topeka. The interesting thing is how Topeka changes the city's name to Google. The city website is now called "The City of Google", so millions may think Google bought Topeka perhaps? Google's brand is so strong the sky is the limit as far as their applying it.
PR News
Don't Waste Your Time on Social Media
Use social networking and social media as a method to offer value while interacting with potential customers instead of using them just because it's trendy.
PR Insights & Public Relations Strategy
Corporate Brainstorming Is a Bad Idea for Creativity
Just when you thought that group brainstorming is the best way to go to get new ideas, research shows that this might actually block the best ideas...
Social Media PR & Social Media Strategy
Facebook Speaking the Language of Brands
Facebook is changing public profile pages in favor of the brands, but why can't they just make it easier for users?