strategy

Facebook User Privacy Strategy

As Facebook proposes more changes for its users, the company may be ignoring feedback and proceeding towards its own interests.

Barbie and The White House Can Encourage Girls in Tech

Barbie and The White House Project team up to use their brand power to encourage girls to get hands-on work experience.

Private Garbage, the New Pseudo-gold Mine of Personal Branding

Keeping dirty laundry away from the media is no longer fashionable. Stars today would do anything for a moment of fame. Who is responsible for this degradation in what makes the news and in what the public is interested in?

Crisis PR: Another Recall, This Time Killer Pringles

Toyota, GM, Nissan, and now Pringles potato chips, what's next? This year has been the year for recalling products for safety reasons. Today Pringles announced the recall of batches of potato chips due to possible Salmonella poisoning. The FDA got a tip which led them to a company supplying Pringles.

Deconstructing Silicon Valley Social Media Dogma

So much PR and marketing dogma these days is about the keys to success. But just how many experts do we need to tell us good products and effective communications lead to success? This article is about deconstruction of Silicon Valley and worldwide salesmanship in favor of creating true methods for digital success.

Extend Customer Outreach with Press Sites, News Sites and Corporate Blogs

The modern web is interactive, social and connected. Corporate sites are that mandatory online brochure people browser over by choice. But when a visitor wants more, the best way to provide information is via a press site, a news site or a corporate blog.

WPP Preliminary Results: PR and Public Affairs Down 7%

2009 was a brutal year for the WPP Group, but Sir Martin Sorrell has a better prognostic for 2010, a year full of sports events of global importance. Learn why WPP's preliminary report is important for the PR and public affairs industry.

The Educationalization of Social Media

FIFA World Cup Marketing Strategies Launched. Today: VISA

A very important marketing lesson is drawn from this first 2010 FIFA World Cup marketing strategy. Can you guess what it is?

WebTrends Analytics Now Measures Facebook

WebTrends Analytics is releasing a new version that allows marketers to keep track of activity on Facebook. This new development will allow for more targeted ads on the social media network.