strategy

Does Corporate America Embrace or Banish Social Media?

Conan O'Brien and His Monkey in Mission to Conquer Twitter

The facebook army was not enough, now Conan is hoping to get as many tweeps as possible following his every move. What are his plans?

Ford and Toyota on Two Ends of Social Media Marketing

Tiger Woods' PR Strategy Still Infuriating

On Friday, Woods will make his first public appearance since November 27 2009. Woods will apologize for his behavior, his agent Mark Steinberg said Wednesday. No questions will be allowed.

Toyota's New Strategy: Find Flaws Before You Do.

Sony Ericsson Creations App, for non-iPhones

John Mayer Demonstrates Personal PR Tactics

Yellow Pages Gets a Whole New Look

The Yellow Pages is undergoing a major redesign that will result in a smaller, more compact version of the directory. They will also implement other design changes that will offer better usability.

The One Ford Initiative and Collective, Intelligent, Digital Marketing

Ford Motor Company has announced a partnership with North Plains, the makers of the TeleScope digital asset management platform. Ford's "One Ford" initiative is now more of a reality with the capabilities of these new technologies. The collective power of organizations like Ford can now be applied to greater customer satisfaction as well as operating costs.

Valentine's Day Ideas for Twitter and Social Media

Don't V-Day spam these days for the sake of making a sale completely unrelated to Valentine's Day and what this celebration stands for. Mihaela offers you a few examples of good V-Day tweets and some other tips.