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First, let’s just say that the NFL must be making some good decisions because they are a $10 billion per year enterprise. And considering just how many entertainment choices there are at any given...
In a recent court case, it was revealed that communications with the PR firm were not considered privileged – which means that the opposition was enabled to review confidential materials. PR firms are often...
There is a food fight going on. And PR firm Ketchum is right in the middle of it. With the world in an uproar over GMO (genetically modified organism) foods vs. organic foods, some...
The sad news is that the four situations listed below – could have been handled better from the very beginning. They had people who could do that for them. And some probably did have...
Here are some of the best sports PR campaigns we have seen: Peyton Manning’s Priceless Commercials “Priceless” is MasterCard’s slogan and their commercial series for roughly 15 years. They’ve had great success with it,...
Public Relations professionals recently have been adapting to changes from new technology. For example, PR people specializing in publicity must factor in consumer confidence in brands as they compete with others gaining attention independently...
Newsjacking at its most basic is using current news that’s garnering a lot of interest and injecting your views and product information into the storyline. Successful newsjacking is not just about the content, original...
Do you know how the people you talk with express themselves? This matters especially when you are speaking with people on a one-on-one basis. If you are telling them all the facts and figures,...
Both Gotham Public Relations and Factory PR have offices in New York City and another location. For Gotham it is London, for Factory it is Los Angeles. They also both have a number of...
Do you have a meeting you need to schedule and manage? Here are four tips to making sure you and everyone else gets the most from attending. Setting The physical setting and atmosphere will...
