Being able to negotiate well is important for your career, and can make a difference in what jobs, promotions, and income levels you attain. If you are a sales person or entrepreneur, then you may be involved in negotiations every day, dealing with client needs and people in your own organization.
With the removal of Clippers owner Donald Sterling, both the NBA and fans coast-to-coast were waiting to hear from “other owners.” That group has been the constant focus for the “rest of the story” during the entire debacle about an owner making racist comments, which were recorded in private and then broadcast to the world.
Public relations is an important business investment that helps with brand recognition. Ronn Torossian, CEO of 5W, knows his fair share of how to create public relations campaigns for some of the top firms in the country.
Facebook campaigning and outreach is no new topic, but a charitable organization called Classroom of Hope has just reinvented FB fund-raising. With a goal of impacting poverty on a massive scale, Classroom of Hope launched a Facebook app all non-profits should emulate.
Michael Kempner's MWW announced earlier today having acquired a firm specializing in reaching consumers who are lesbian, gay, bisexual and transgender (LBGT).
In the quaint and peaceful days of … a couple years ago … Super Bowl advertisers actually waited until the, um, game to reveal their super selections. Not so much, anymore. In the days leading up to the Big Game, revealing early can mean tons of free publicity.
The global marketplace we live in has many inherent advantages, and a few stumbling blocks we ought to be aware of. For the unsuspecting marketer, the mistake of applying a blanket strategy to all cultural marketing initiatives is foolhardy.
Life in Public Relations (PR) is a constant battlefield. As goes technology and society, so goes PR, and keeping up in the ever changing landscape can be tricky. Looking forward to the trends that will continue and emerge in the coming year can help build a successful PR strategy for 2014.
Audible, Inc., the world’s largest seller and producer of downloadable audio-books and other spoken-word content is releasing a new audio production entitled Report from Nuremberg, a new audio production which blends journalism and history together to bring one as close as possible to the war trial of the century.
And the Greenpeace press hits just keep coming. This morning we received yet another notification in the Russia versus Greenpeace Pirates case notifying us the 30 detainees are being transported from near Murmansk, to an undisclosed location near St. Petersburg.