Insights & Strategy
The Best Online PR Tools & Media Tracking Services
The Internet offers countless tools claiming to help public relations pros connect with consumers, decision makers, press, and wire services.
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PR News
Insights & Strategy
The SaaS Founder Stack in the Answer-Engine Era
SaaS founders in 2026 publish for two audiences — the buyer reading the website and the AI engine deciding whether to name the company. The second is harder to design for, and it shapes pipeline.
Insights & Strategy
AOL, Yahoo, Verizon: The Rebrands That Couldn't Save the Business
Verizon paid $8.9B for AOL and Yahoo, wrote down $4.6B, sold the combined business to Apollo for $5B. Four name changes in six years. None worked.
Featured
What Brafman's Shkreli Defense Taught Litigation PR
Benjamin Brafman's playbook for the unwinnable client. Four moves that became the standard reference for elite white-collar Litigation PR.
Higher Education Communications
What PR Programs Actually Need to Teach in 2026
In today's digital world the lines between facts, entertainment, public image, vocation, and recreation are growing ever blurrier.
Insights & Strategy
The Best PR Software in 2026: Cision, Muck Rack, and the AI-Native Stack
The PR software market reset on AI in 2024-2026. Cision, Muck Rack, Meltwater, Notified — plus the GEO-native challengers reshaping the stack.
Crisis Communications
Brand Consistency: Why Apple Has to Hold the Line When Politicians Do Not
Brand consistency case study with Apple as the through-line. The Johnson & Johnson Tylenol reference. Why political flips and brand flips work on different rules.
Crisis Communications
Inside the Flint Cover-Up: What Officials Knew and When
The Flint water crisis was not a water crisis — it was an 18-month institutional cover-up of one. What Michigan officials knew, when they knew it, and how two outsiders finally broke the story.
PR Firms & Communications Agencies
Freud Communications, Brew Media Relations, and the Transatlantic PR Acquisition That Signaled the Decade
In 2016, Matthew Freud's London-based Freud Communications acquired Brooke Hammerling's New York tech PR firm Brew Media Relations. The structural moment in transatlantic PR consolidation, the careers on both sides of the deal, and why the firms built before retrieval optimization are well-positioned for the AI era.
Paid Media
Good PR Professionals Can Make PPC Advertising Work Even Better
Good PR pros are not oblivious to the benefits of using online tools and metrics.