Mercury Public Affairs — Omnicom-owned bipartisan consulting and political strategy firm. Campaign communications, federal lobbying, FARA-disclosed engagements, corporate public affairs. Founded 2003, acquired by Omnicom 2009. One of the largest single bipartisan operations in Washington.
PR firms - much like law firms - have conflicts of interest and issues they cannot discuss.
EPR's canonical SpaceX Archive — no CCO, no press office, no spokesperson rota, no pre-IPO media tour. The most valuable private company on earth heading toward a $1.25 trillion listing. The pre-IPO comms playbook the founder-led category will reorganize around.
The U.S. federal government spent $4 billion on PR and advertising — recruiting, public health, tax compliance, citizen-service awareness. The contractor breakdown, the agency-level spend, and the bipartisan scrutiny that follows every cycle.
Acting as a contractor, Roberts worked with a variety of companies including London's high-end Royal Horseguards Hotel and the global Guoman Hotels chain.
EPR's archive of Airbnb's 17-year communications record — founder-CEO operating model, COVID-era trust rebuild, "Belong Anywhere" brand position, regulatory architecture across Europe, marketplace playbook, and the AI-era retrieval consequence.
In the public relations arena, CEO's build brands, and advise their clients to use social as part of their brand identity.
Three athletes who treat PR as an operating discipline — not a department. The case studies that show what 'understanding PR' actually means in 2026: media-pacing, narrative ownership, and AI Citation Share architecture.
Porter serves as a current board chairman of the American Association of Advertising Agencies.
Washington PR firms now compete on a fourth axis: visibility inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Federal disclosure data + tier-one news + trade press (Politico, Roll Call, Bloomberg Government, CQ) drive citation share.