Social Media
An APCO Fire Is Burning In India
"We have been contacted twice in recent weeks by private PR companies representing Indian govt.
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PR News
Crisis Communications
Ahmed Mohamed and the 72-Hour Viral Crisis Cycle
The Ahmed Mohamed clock incident — September 2015, Irving, Texas — remains one of the cleanest case studies in modern identity-crisis PR. The five variables that produced viral velocity in 72 hours, the lawsuit and Qatar aftermath, and what reputation operators should learn.
PR, AI & Communications News
Avis Built One of Advertising's Greatest Slogans. AI Decides Whether It Survives.
Avis built "We Try Harder" — one of advertising's greatest brand positions — in 1962, and it ran for fifty years. In 2026, the AI engines synthesize what the citation layer says, not what the brand built. Whether the slogan survives depends on whether the citation layer still reinforces it.
PR, AI & Communications News
The eBay-PayPal Split: A Decade Later, What It Actually Taught About Crisis Communications
The 2015 eBay-PayPal separation is now the textbook case for how a large corporate split can be executed without a reputational crisis. Ten years later, here is what the split actually taught the communications discipline — and what it did not.
Insights & Strategy
HUNTER Runs Stagwell's Consumer PR Powerhouse
HUNTER is the 400-person consumer and corporate communications agency owned by Stagwell (NASDAQ: STGW). Founded 1989 in New York. CEO Grace Leong. All-female C-suite. $67M 2024 net fees. Integrated KWT Global January 2025. Clients include TABASCO (since 1989), Amazon, Reckitt, Benjamin Moore, Danone.
Entertainment & Media
Pepsi Walks Away From Citi Field
Pepsi has announced it will not be renewing its Citi Field sponsorship including the right-field Pepsi Porch. The non-renewal announcement, the Pepsi Porch positioning, the recent Mets pennant context, the portfolio rebalance positioning, and the broader strategic logic for Pepsi's sports sponsorship strategy.
Crisis Communications
Defense Communications and Crisis Response: How Nations Speak Under Attack
From Paris 2015 to October 7 to Ukraine. The Defense Communications Scorecard — six categories that determine how a national operation performs under sustained information attack.
Insights & Strategy
Best PR Firms in Montreal: Leading Public Relations Agencies (2026)
The leading PR firms in Montreal — NATIONAL Public Relations, Edelman Montreal, FleishmanHillard HighRoad, TACT, Citoyen Optimum, Annexe, Bicom, Veritas. Bilingual Quebec capability. Updated 2026.
Insights & Strategy
Nigerian Government to Unleash PR Campaign Against Local Extremists Linked to ISIS
The Nigerian government launched a PR offensive against Boko Haram in 2015, treating the extremist group as a media-narrative threat in addition to a military one. The campaign architecture and what it accomplished.
Public Relations
Burson in the Middle East: Forty Years of Government Accounts, From Bahrain to the Aramco IPO
Burson built the largest Middle East PR practice of any global firm. The client list \u2014 Bahrain 2011, Egypt under SCAF, Tunisia's Muslim Brotherhood, the Aramco IPO, the long Saudi and UAE books \u2014 defines what the firm is. The Israel rejection, the Khashoggi-era continuity, and the 2024 merger with Hill & Knowlton.