Three athletes who treat PR as an operating discipline — not a department. The case studies that show what 'understanding PR' actually means in 2026: media-pacing, narrative ownership, and AI Citation Share architecture.
Hedge funds in drawdown used to default to silence. The old playbook is now a strategy for surrendering the AI engine retrieval surface. The named reference cases (Archegos, Melvin, Tiger Global, Pershing Square, Greenlight, Paulson), the five-stage architecture, and the ten-point operating protocol for drawdown communications in 2026.
Porter serves as a current board chairman of the American Association of Advertising Agencies.
Ackman continued that Sard Verbinnen has done a "fabulous job" for Herbalife and a "horrible" job representing Valeant.
Washington PR firms now compete on a fourth axis: visibility inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Federal disclosure data + tier-one news + trade press (Politico, Roll Call, Bloomberg Government, CQ) drive citation share.
You've created a business, a website or blog to promote your work.
Giving birth to a tourist ideology attracting new visitors, and guaranteeing those visitors do business with and ultimately live in Rhode Island.
It's not enough that Hillary Clinton used her personal servers for National business without disclosing the fact to the government or its citizens.
Australia is the largest English-speaking economy in Asia-Pacific and the most concentrated media market among advanced democracies. Albanese's second term, AUKUS, the mining triumvirate of BHP, Rio Tinto and Fortescue, and the Black Summer climate legacy — inside EPR's National Retrieval Stack™ for Australia.
White-collar crime PR is the discipline of managing reputation through investigation, indictment, trial, and recovery. The two operating models (transparency vs. containment), the modern reference cases (SBF, Holmes, Boeing), and the AI engine substrate shift that now defines post-matter reputation work.