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Consumer Groups of the Future and the Issues Brands Will Need to Address
PR News

Consumer Groups of the Future and the Issues Brands Will Need to Address

New research shows that brands will need to address certain hot topics in the future in order to counter the effects of global factors that will impact the trading climate. Analyzing the 12 major global themes that will affect the trading marketplace, Consultancy Capgemini and the Consumer Goods Forum concluded that brand owners will have to address trends and issues such as digital technology and the rising demand for health and wellness products.

EPR Editorial Team ·
PR Acquisitions: Olson Buys Dig Communications
PR News

PR Acquisitions: Olson Buys Dig Communications

The Minneapolis-based Olson PR agency continues their expansion through acquisition strategy with the addition of public relations shop Dig Communications after buying loyalty-marketing agency Denali in June. The deal signed in the summer of 2010 boosted the agency to become one of the Twin Cities' largest full-service agencies and one of the country's top 10 largest independents, and they are looking for new companies to acquire.

EPR Editorial Team ·