Instead of just relying on emails with daily deals, Groupon now needs additional channels to reach out to consumers. The Groupon Partner Network will deliver the most relevant Groupon deals across partner websites and apps.
Swift Collective has just acquired Los Angeles based PR firm, Saeger Media Group (SMG). The acquisition means the combined "Swift" offerings will include multichannel campaign value, along with traditional, digital and influencer PR.
The job of a proficient negotiator is tough, as you must constantly be ready to make decisions, plan in advance, and strategize. In spite of the fact that a preparation process for a negotiation may seem superficial, it’s tricky and intricate. Unsuccessful negotiation strategies are everything, and if you want to avoid making mistakes, the following guidelines might really help you out.
Despite the fact that modern society puts a great emphasis on gender equality, more men are in charge in major business fields. And even as many corporations make significant efforts to alter the situation, most of their leading personnel are still men. Considering all these aspects, it’s only natural to ask yourself, “why?”
Matt Damon has been one of the most vocal advocates of America's public schools. But what's good for your kids and mine, is apparently not good enough for Matt's four daughters. Damon's announcement he's sending his kids to private school is the subject of a PR Goofy Award today.
Yahoo! has a sense of humor: they launched a 30 days challenge to engage conversations about their rebranding strategy, gather user feedback, and to boost brand awareness.
Newspapers may be going out of business, but the online news site continues to draw traffic in droves. This is the main reason that press releases relating to nonprofit work are as relevant as ever. Since the press release, like the news, can be posted online, they not only draw media attention but also attract potential donors and volunteers to the nonprofit’s website. By having press releases out there for general consumption, you may even draw general reader attention to your cause, gaining new and valuable supporters.
Independent agencies worldwide are cheering when we hear the news about the impending merger of Publicis and Omnicom - the 2nd and 3rd largest advertising and marketing conglomerates in the world. Keep merging please – so we can focus on doing great work and serving our clients. More than ten years ago, before I founded 5W, I worked for an agency which was owned by The Interpublic Group and cannot forget the pressures to increase revenues and the non-stop eye on stock price.
Lately I've been re-introduced to ideas and synergies which, when carefully examined, herald a long lost web world fantasyland known as Web 3.0. That long ago concept popularized by Tim O'Reilly and O'Reilly Media back in 2004, Web 2.0 hearkened the world to concepts and ideas my generation only fantasized about after a episode of the 60's TV series Star Trek. Technology impacting everyday life on Earth as it does now, was for decades the stuff of Hollywood. Then, the natural progression of thought led us to wonder if (or when) Google or Facebook, or O'Reilly himself, might lead us into a version 3.0 promised land.
If Zuckerberg's net worth is not enough to put naysayers in their place,there are mindblowing facts about Facebook that could be.