PR News

Twiplomacy: Twitter Connects World Leaders

77,7% of the world leaders have a Twitter account and 68% of them interact with other leaders on the social network.

Is PayPal Testing New Colors on Its Checkout Pages?

If you recently paid for something via PayPal then you may have noticed a subtle change in its checkout page. It looks like PayPal switched the color of its “Pay Now” button from orange to blue.

Edelman Hires Lex Suvanto as Managing Financial Director

Edelman public relations has just hired Lex Suvanto as managing director of Edelman Financial, effective effective today. Previously the managing director of Abernathy MacGregor, Suvanto is tasked with building Edelman's so-called special situations capability in New York and other U.S. markets. According to the news from the firm, he is to play a key role in growing financial communications practice for Edelman worldwide. Suvanto will report directly to Russell Dubner, president, Edelman, New York.

Carnival Cruise Lines PR Victim of Flesh Eating Bacteria

Just when cruise line Carnival figured it their reputation could not possibly get worse, they're hit with a class action lawsuit that claims their ships' hot tubs are infested with flesh eating bacteria. The lawsuit contends passengers contracted the eerily horrible MRSA virus while traveling aboard the beleaguered cruise lines's ships.

How are Content Providers Preparing for 4K TV

4K TV (TV in Ultra HD) is here, a technological advance bringing a display that's four times the quality of current HD televisions. The immersion and realism of the display is striking, but there are a few problems the television manufacturers need to overcome. The most apparent one is the price as early adopters are paying up to $25,000 for a set. The second problem might be content. How long is it going to take content providers to get on board with the 4K revolution?

Rules of Engagement in Social Media

Glastonbury Festival – staying relevant through smart PR

Glastonbury 2013 featured some of the world’s biggest artists from the past and the present. It spanned generations and genres from the Arctic Monkeys to The Rolling Stones, and Mumford and Sons to Dizzee Rascal.

Edelman Appoints Stephanie Smirnov - Consumer Marketing Chief, NY

Edelman has announced the appointment of Stephanie Smirnov Managing Director of Consumer Marketing at the PR firm's New York office. Staring July 29 Smirnov will report to the President of Edelman New York, Russell Dubner.

History of Advertising: How Consumers Won the War for Their Attention

Before mass media, there was a time when human beings weren't bombarded with advertisements. Brands weren't as ubiquitous in older, simpler times. Most products provided an absolute purpose and remedied a need for the people, and they were advertised as such. Take soap for instance. People needed soap because they wanted to be clean, so ad agencies filled the first simple voids with solutions, their solutions. Advertising has changed dramatically since those days however.

European Newspapers & Crisis PR Requires Real Change To Succeed

I am unsure of the data but I have no doubt that printed newspapers and magazines remain very influential in Europe. One cannot enter a coffee shop of a restaurant without seeing actual papers, much as one cannot enter a major city without seeing many newsstands. In terms of influence, and the man on the street, there’s no doubt that public relations companies concerned with Europe need to realize the buzz created by papers there.