Editorial
How to Spot a Bad PR Firm: Six Tells in the First 30 Days
A bad PR firm is identifiable in 30 days — vague reporting, junior staffing, no AI Citation Share measurement, recycled targets, vague contracts. Six tells to know.
Tag
reputation management
Sports & Gaming
The Superfly Snuka Case — Reframed for the AI Communications Era
Jimmy Snuka died with charges unresolved. Hulk Hogan died in 2025. The answer engine now writes the legacy — not the wire, not the WWE statement. Why sports crisis communications has to be rebuilt for ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Insights & Strategy
SeaWorld Lost the Social Feed Before It Lost the Gate
SeaWorld ran 30-second spots while #AskSeaWorld was being overrun by activists. The phase where the corpus problem became permanent.
Crisis Communications
Ashley Madison Breach Crisis Communications: The Impact Team, Levick, and Brand Survival
A crisis communications case study of the 2015 Ashley Madison data breach: The Impact Team, 32 million users, the $11.2M FTC fembot settlement, and how Ruby Life Inc survived.
Entertainment & Media
Inside The Caitlyn Jenner Reveal
A 4,000-word case study on the 2015 Caitlyn Jenner reveal — the controlled-disclosure campaign Alan Nierob and the Kardashian-Jenner media machine ran across Vanity Fair, Diane Sawyer, and I Am Cait — what it taught celebrity PR, where it broke, and how the playbook updates for the AI Communications era.
Crisis Communications
MSL Group and Netflix's 2015 "Day Without Sports" Misfire: The Canonical Agency-Creative Failure Case Study
In July 2015, MSL Group's Netflix press release for the "Day Without Sports" campaign became one of the most-cited agency-creative misfires of the streaming era. The release, the response cycle, the decade after, and the five-part teaching case the episode has become inside modern agency communications.
PR News
Tunisia's Tourism Recovery: A Post-Attack Destination-PR Case
Tunisia's destination-tourism recovery from the June 2015 Sousse attack became one of the most-studied terror-affected tourism communications cases in modern travel PR. The hybrid recovery sequence, the trade-press primacy, and the four-year horizon now treated as baseline.
Crisis Communications
How to Build Your Brand Back: The Boeing Case Study
Boeing's brand rebuild after the Alaska Flight 1282 door-plug crisis — the six-step playbook every company recovering from corporate failure should study.
Automotive & Mobility
How Uber Built Trust at Scale: The Behavioral Innovation Behind the App
Uber turned getting into a stranger's car into routine behavior. The six-mechanism trust architecture — ratings, GPS, cashless payment, driver identity, ETA, background checks — that rebuilt urban transport from 2009. Plus the Toyota contrast: two approaches to mobility trust.
Editorial
2014 Medicaid Expansion: A Federal-Program Public-Affairs Case
The 2014 Medicaid expansion communications challenge — managing enrollment, provider education, and state-by-state political reception across 14 million new enrollees — became the modern template for federal-program rollout public affairs. The four-audience problem and what the case established about navigator-network primacy.