PR ROI cannot be reduced to a simple accounting equation. An additional, intangible value, needs to be considered, and this value may take a while till it becomes "cash." And because PR and corporate communication strategies are often employed to achieve non-financial objectives, there are several other metrics to consider.
Some websites are still stuck in the 1990s, offering a glimpse of the early days of Internet activity. Such designs may still be functional, but they are also outdated. The following are some of the top attributes of a rocking website design.
This week The Public Relations Consultants Association (PRCA) announced 18 new PRCA Fellowships. For only the second time since the designation was established in 2010 with the original 46, these people represent the pinnacle of contributors among industry professionals.
The video advertising platform Adap.tv launched In-Target Audience Optimization, a technology that helps advertisers deliver ads more efficiently to their demographic audiences measured by acknowledged services such as Nielsen Online Campaign Ratings and comScore validated Campaign Essentials.
Men are increasingly buying personal care products, but they dislike the real-life shopping aspect of the process, favoring online purchases. Retailers and personal care product marketers need to tackle this challenge when targeting men for more than the basic self care products such as body wash, shampoo or shave cream.
From places to source content ideas for your blog, to content curation sites that allow you to reach broader audiences; from sites that allow you to create visual content with ease, to professional tools that help you monitor content marketing strategies employed by your competitors; the list below features some of the trendiest, most popular sites and tools for content marketers.
In a world full of startups, how will yours stand out? How can you make yours successful? The key to success is productivity. Here are some tips to making your startup more productive:
It makes sense that the popular websites get the majority of search traffic. They’re popular because they’re considered to be authorities within their niches. They’re considered authorities because they’re popular. It’s a vicious circle of visibility, and it's a hard cycle to crack.
Traditional forms of marketing, such as direct mail, print and television advertising, continue to fall out of favor with business-to-business marketers, according to Software Advice.
APCO identified the top 50 Champion Brands of the world, and the formula that made them Global leaders. With this formula now revealed, you can emulate and lead your own brand to a top position within your industry.