The Museum of Science and Industry has just hired Hoffman York to serve as their new advertising agency of record. The PR company will be handling the design and execution of all public relations campaigns.
Belle de Jour has been unveiled amid support from Bristol University, where she works. What are the implications of having the Web's most famous call girl working in their research department? Dr. Brooke Magnanti still maintains the blog, as well as a Twitter account which promotes it.
The U.S. Food and Drug Administration informed that some peanut butter producers knowingly made shipments of salmonella contaminated product during 2007 and 2008. Do the consumers still trust the industry?
SEO can prepare the scene for you to display your best products, in the best package. It opens the doors to your online store or services, but it is entirely up to you to make the sale.
Wal-Mart has announced a financial plan to help their small and medium sized clothing suppliers. This kind gesture will send loans to Wells Fargo and Citigroup. What else is going on here? With all the company's competitors on the ropes, has Wal-Mart come up with another greedy plan to capitalize on other people's misfortune? Or, has is Wal-Mart, and companies like it, part of the cause of all this economic suffering? We had better watch their every move.
The auto-PR industry should understand that a pitch should focus on a real value and not on something illusory, spoon-fed to the reader for the sake of a successful sale.
As any author on the Web knows, there is a virtual army arrayed to stamp out grammatical errors out there. The good news for citizen journalists today is, "There is hope after all." A recent study reveals how these barracudas of bad grammar can mediate their own paranoia, and in the end cut us all some well deserved slack.
Free! This word has long been one of the key attention-getters for PR agencies and marketers. The key question is: does "free" still work as a marketing or PR strategy?
Traditional PR, or more precisely, the crisis management arm of it, has a rude awakening coming. The business in need of such damage control efforts are not far behind either. With an ever constricting economy, and ever growing needs of the world's people, no one can long afford the hype and misdirection for long. The 21st Century, if anything, will likely be about accountability and no buck passing in the end.
Just when we thought we'd seen everything that could become pink do so, here are a number of bizarre products that have become icons for breast cancer awareness.