You can do everything right in an online campaign, but if nobody responds to your campaign, then you have failed to get your message across. Learn the importance of online authority for public relations.
STIR-Communications will be working as the public relations agency of record for the Polish cosmetics company, INGLOT Cosmetics. STIR will be helping the company with its public relations, including brand recognition.
The conference is being arranged by the Swedish Public Relations Association with the Global Alliance For Public Relations and Communication Management. It is the first time the conference is held in Sweden and the event coincides with the 60th birthday of The Swedish Public Relations Association.
Do you know how to develop an effective public relations campaign that takes full advantage of today's most popular social media? Many small companies simply do not understand Facebook marketing.
October is Breast Cancer Awareness Month and there's pink everywhere, but is it really worth the purchase? It turns out that some companies don't really support breast cancer at all, they're just out to make a quick buck.
The American Federal Trade Commission believes that these rules are beneficial for the credibility of the bloggers/ publishers who comply.
A recent study of the correlation between social media and social search marketing shows that the two are quite interrelated. Companies that implement both techniques are seeing a much higher clickthrough rate.
This smart PR campaign will bring McDonald's massive exposure online via social networks, but also on television - given the daily "$1 Million Dollars Dice Roll" on NBC.
Business is booming with white papers. With recently published reports on how the technology industry is taking advantage of this important marketing tool, one cannot ignore how PR has the power to harness the white paper.
There are those who feel that the Pink for Breast Cancer Awareness Month has gone a little too far and that companies are now just exploiting the cause. The big question is . . . does it matter?