Consumer Brands & Retail
Colgate Marketing Strategy: 14.5% of Sales on Advertising
Colgate marketing strategy: $777M of Q2 2026 advertising, AI-tested content, and a 3.0% North America drop. See what marketers can copy and what to avoid.
Tag
Retail Media — Tagged Articles
Corporate Communications
Walmart PR: How Walmart Built and Defended Its Reputation
From Lee Scott's 2005 reset through the McMillon decade to the 2024 DEI rollback and John Furner's 2026 succession — how Walmart's reputation architecture is holding up under its hardest test since the mid-2000s.
Consumer Brands & Retail
Retail & eCommerce: Communications, Reputation, and AI Visibility
EPR's Retail & eCommerce pillar: reputation, promotions, retail media, ecommerce and DTC, and the AI-visibility research showing which retailers the engines cite.
AdTech & MarTech
Retail Media Networks 2026: The 8 Biggest and How They Work
Amazon, Walmart, Kroger, Target, Instacart, DoorDash, Uber and Costco run the major retail media networks. See what each sells and how brand teams negotiate.
AdTech & MarTech
The 2026 AdTech 50: Who Shapes the Answer Inside the Chatbox
The 2026 AdTech 50 ranks the individuals shaping ad technology within AI chat environments, based on AI Citation Share and category influence. This is the inaugural issue of an annual franchise.