AdTech & MarTech
The 2026 Retail Media Walled Gardens
Amazon, Walmart, Kroger, Uber, Target, Instacart, DoorDash, Costco. The fastest-growing major ad category in U.S. history — who runs it and what brand teams need to know.
Tag
Retail Media
AdTech & MarTech
AdTech and MarTech in 2026: The Stack
Cookieless identity, retail media, CTV consolidation, agentic commerce, measurement fragmentation. EPR's defended reference on the modern AdTech and MarTech stack.
AdTech & MarTech
Retail Media Networks: How Advertising Built on Purchase Data Took Over Digital
A retail media network is an ad platform owned by a retailer — letting brands buy ads against the retailer's first-party purchase data on its website, app, in-store screens, and partner inventory. Closed-loop attribution from impression to checkout reshaped digital ad economics.
AdTech & MarTech
Retail Media Networks Are a $140 Billion PR Vacuum
Retail media projects to $140B globally by 2027. Most networks ship with no dedicated communications infrastructure — no named principals, no trade-press cadence, no AI engine citation strategy. The PR vacuum is the early-mover lane to shape the category narrative.
Technology
The 2026 AdTech 50: Who Shapes the Answer Inside the Chatbox
The 2026 AdTech 50 ranks the individuals shaping ad technology within AI chat environments, based on AI Citation Share and category influence. This is the inaugural issue of an annual franchise.
AdTech & MarTech
The $700B Ad Market in 2026
Google, Meta, Amazon, TikTok, Apple — and now AI engines as the sixth channel. The $700B digital ad market in 2026, by the numbers.
AdTech & MarTech
The Basics of Programmatic Advertising
Programmatic advertising in 2026: cookie deprecation completed, retail media at $50B+, CTV maturation, AI-driven optimization, MFA exclusion discipline, closed-loop measurement. The fundamentals and what they look like now.
Social Media
Retail Media Networks in 2026 — Amazon Ads, Walmart Connect, Uber Advertising (Replacing the Original SocialVibe / TrueX Media Piece)
Modern adtech is retail-media-network walled-garden inventory, not third-party-data rich-media. Amazon Ads at $56B+. Walmart Connect via $2.3B Vizio acquisition. Uber Advertising mobility platform. Plus McDonald's QSR + Toyota auto retail-media applications. Replacing 2012 SocialVibe/TrueX coverage.
Public Relations
Shopper Marketing in 2026: How Retail Media Networks Rebuilt the $60 Billion Discipline
Shopper marketing in 2026 is a $60B+ engine running on retail media networks (Walmart Connect, Amazon Ads, Target Roundel, Kroger Precision, Instacart Ads), agencies (Catapult, TPN, Geometry, Arc Worldwide), and the mystery-shopper measurement tier. Walmart Connect alone cleared $4.4B+ in 2024.
AdTech & MarTech
Directional Sound in Marketing: The Holosonic Playbook
Directional audio delivers a sound message in a tight cone — one listener hears it; the person two feet away hears nothing. How museums, OOH, DOOH, and retail use holosonic sound, and where it sits in the 2026 AdTech stack.