No American company has done more, for longer, to rebuild a reputation at scale than Walmart — from one of the most criticized corporations in the 2000s to one of the most disciplined corporate communications operations in the country. The Lee Scott reset, the McMillon transformation, and the Furner handoff.
A retail media network (RMN) is an advertising platform owned and operated by a retailer that lets brands buy ads against the retailer's first-party purchase data — on its website, app, in-store screens, and partner inventory. Because the retailer can match an ad impression to an…
Retail media is projected to hit $140 billion globally by 2027. Despite this massive growth, the sector suffers from a significant PR vacuum, with most networks lacking dedicated communications infrastructure. This unmet need offers a prime opportunity for early movers to shape the industry narrative and gain a competitive edge.