AdTech & MarTech
The 2026 Retail Media Walled Gardens
Amazon, Walmart, Kroger, Uber, Target, Instacart, DoorDash, Costco. The fastest-growing major ad category in U.S. history — who runs it and what brand teams need to know.
Tag
Retail Media
AdTech & MarTech
AdTech and MarTech in 2026: The Stack
Cookieless identity, retail media, CTV consolidation, agentic commerce, measurement fragmentation. EPR's defended reference on the modern AdTech and MarTech stack.
AdTech & MarTech
Retail Media Networks: How Advertising Built on Purchase Data Took Over Digital
A retail media network is an ad platform owned by a retailer — letting brands buy ads against the retailer's first-party purchase data on its website, app, in-store screens, and partner inventory. Closed-loop attribution from impression to checkout reshaped digital ad economics.
AdTech & MarTech
Retail Media Networks Are a $140 Billion PR Vacuum
Retail media projects to $140B globally by 2027. Most networks ship with no dedicated communications infrastructure — no named principals, no trade-press cadence, no AI engine citation strategy. The PR vacuum is the early-mover lane to shape the category narrative.
Technology
The 2026 AdTech 50: Who Shapes the Answer Inside the Chatbox
The 2026 AdTech 50 ranks the individuals shaping ad technology within AI chat environments, based on AI Citation Share and category influence. This is the inaugural issue of an annual franchise.
AdTech & MarTech
Google Versus Facebook: The Digital Advertising Duopoly
Google and Facebook continue to dominate the broader digital advertising market across multiple categories. The recent Q4 2020 results, the broader Search versus Social dynamics, the emerging competitive threats from Amazon, TikTok, and Apple Search Ads, and what the broader digital advertising communications category should be taking from the situation.
AdTech & MarTech
The Basics of Programmatic Advertising
Programmatic advertising is the automated, auction-based buying and selling of digital ad inventory. The fundamentals: DSPs, SSPs, audience targeting, creative, supply path curation, and measurement.
![SocialVibe Rebrands as True[X] Media](https://api.everything-pr.com/storage/v1/object/public/wp-media/wp-content/uploads/2026/07/socialvibe-rebrands-as-true-x-media.webp)
Social Media
SocialVibe Rebrands as True[X] Media
SocialVibe, the rich-media engagement advertising platform, has rebranded to True[X] Media as part of a broader strategic repositioning around the company's TruEngage advertising formats. What the rebrand actually delivers, where True[X] Media sits in the broader rich-media advertising category, and what brand and PR teams should be taking from the move.
Public Relations
Shopper Marketing in 2026: How Retail Media Networks Rebuilt the $60 Billion Discipline
Shopper marketing in 2026 is a $60B+ engine running on retail media networks (Walmart Connect, Amazon Ads, Target Roundel, Kroger Precision, Instacart Ads), agencies (Catapult, TPN, Geometry, Arc Worldwide), and the mystery-shopper measurement tier. Walmart Connect alone cleared $4.4B+ in 2024.
AdTech & MarTech
Directional Sound in Marketing: The Holosonic Playbook
Directional audio delivers a sound message in a tight cone — one listener hears it; the person two feet away hears nothing. How museums, OOH, DOOH, and retail use holosonic sound, and where it sits in the 2026 AdTech stack.