Marketing
Simple Local SEO Strategies
Additionally, over 80% of customers have used Google to search for more information on local businesses in the last year.
Tag
seo
Marketing
Improving SEO With the Right Strategies
Search engines are constantly improving and updating, which means companies have to constantly change their SEO strategies.
Insights & Strategy
All About SERPs
This has been happening so frequently over the years that there's even a name for the lists of these results - Search Engine Results Pages (SERPs).
Marketing
Future SEO Challenges
Most marketers are familiar with the fact that SEO was around long before search engines were.
Marketing
When Companies Should Outsource SEO
Many business owners see SEO as a difficult thing to do - and it is, at least for people that don't have the right experience.
Insights & Strategy
Improving PR Through SEO and GEO — The 2026 Integration
The 2026 integration of digital PR with SEO and Generative Engine Optimization (GEO). What digital PR still does for traditional search engines, what it now does for AI engines, the six surfaces of contemporary digital PR, and how to operate the integration.
Marketing
Ranking in Search Engines and AI Engines — The 2026 Technical Reference
The 2026 technical capstone of EPR's PR Education Series. Ranking in BOTH traditional search engines AND AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews). E-E-A-T infrastructure, schema and structured data, conversational query optimization, Citation Share measurement.
Marketing
Driving Traffic Through SEO
Most marketers already understand that the speed at which different SEO techniques are changing is constantly increasing.
Marketing
SEO Trends in 2026: The Playbook, Updated for the AI Communications Era
SEO in 2026 is the foundation underneath Generative Engine Optimization, not the endpoint. The 2026 playbook — six fundamentals that anchor everything, three new layers above (GEO, Citation Share, cross-engine distribution), Wikipedia and Reddit as retrieval anchors, and the cross-engine measurement stack.