Social Media
Search Engine Optimization Guide: How SEO Works in AI Search
This search engine optimization guide explains how SEO works, what Google says about AI Overviews and AI Mode, and a 90-day plan, with Pew click data.
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seo — Tagged Articles
Digital PR & Communications
Do Meta Descriptions Still Matter? What Google Says
Meta descriptions do not affect Google rankings, but they shape the snippet people click. What Google's documentation and Ahrefs' 20,000-keyword study say, and how to write one.
Digital PR & Communications
How to Maintain Editorial Quality at High Publishing Volume
AI-assisted content that is well-edited and factually grounded performs 12% better in AI search citations than purely human-written content. Unedited AI content performs 34% worse, according to Presenc AI's 2026 research on AI content creation at scale. Same starting draft, same
AI Communications
GEO for Beauty Brands: 4 Layers to Earn AI Citations (2026)
CeraVe leads AI beauty answers at a composite Citation Share of 91 on EPR's index. See the four-tier source stack, the four-layer GEO framework and which beauty brands are gaining or losing.
AI Communications
How to Correct Outdated Information Across Search and AI Answers
A company changes its CEO. A product is discontinued. A lawsuit is resolved. A location closes. Months later, search results and AI answers still repeat the old version.The instinct is often to treat the model or search engine as the problem. Usually the first problem is the sour…
Digital PR & Communications
What PR Agency Search Demand Reveals About Buyer Intent
Different search queries for PR agencies signal varying stages of buyer intent. From broad searches like "PR agency" to specific queries about "cost," "top firms," or "specialties," understanding these nuances is crucial for publishers creating content and firms optimizing for commercial intent.
AI Visibility
What Makes a Page Citable by AI Engines?
This article explains what makes a web page citable by AI engines, moving beyond traditional search ranking. It highlights the importance of technical accessibility, specific facts, clear content structure, defined information roles, corroboration, and original material to ensure your content is usable as evidence by AI.
Crisis Communications
Crisis Response to Reputation Repair: When to Shift
When an operational emergency is contained, brands still face a lingering reputation challenge. This article outlines key signals indicating when a brand should transition from immediate crisis response to long-term reputation repair, addressing how past events continue to impact public perception and search results.
Financial Services
GEO for Broker-Dealers and Wirehouse Advisors
This article discusses the critical need for broker-dealers and wirehouse advisors to implement a robust GEO (Generative Engine Optimization) strategy. While wirehouses excel in generic AI searches due to their brand authority, individual advisors are often invisible for specialized queries, losing out to RIAs. The article explores why individual advisor GEO is lacking in wirehouses, the dual-stack playbook for success, and actionable steps advisors and firms can take to improve AI visibility. It highlights the consequence of inaction: top advisors being out-cited by RIAs, impacting retention and recruitment.
Consumer Brands & Retail
Baby Bottle Marketing Claims: What Brands Can Say
What baby bottle brands can legally claim about anti-colic design, BPA-free labels, and cleaning, and how AI, retailers, and creators can distort it.