Images are critical for developing quality online content , this is why Newscom launched Pixation Images, a new platform for licensing creative content for commercial use.
An infographic by Internet Service Providers, titled Battle of the (Social) Sexes, shows just how men and women are using Google+, LinkedIn, Pinterest, Facebook and Twitter.
Charities are beginning to sit up and take note that social networking sites are useful tools on a variety of levels. A charity can make a message felt, reach a wide number of people from varied target groups, learn more about what does and doesn’t work, and mobilize support, just by working social media.
A study published in August of 2012 says that people with larger numbers of Facebook friends tend not to spread the news about charities and causes. Study author Kimberley Scharf an economist at the Centre for Competitive Advantage in the Global Economy (CAGE) at the University of Warwick, says that people with lots of Facebook friends tend to count on others to tell them about opportunities for giving. This phenomenon has a name: “free-riding.”
Did you know that a BMW Facebook fan is valued at $1613? If you consider the official Facebook page of the company with 13,234,552 at the date of this report, the numbers are simply mind blowing.
Not long ago, an LA Times article about the city’s Museum of Contemporary Art’s (MOCA) attempts to raise a sum of $100 million cited fundraising consultant as saying, “People like to give to excellence. It’s excellence, not need that generates big gifts.” But this is not necessarily the case. Many poorly run nonprofits generate the big donor bucks in spite of haphazard management and lackluster results.
Barandes is a true asset for the company, strengthening the human talent pool at Weber Shandwick Digital New York.
Brand reputation is playing a bigger role in the success of your website. Take your website traffic cue from offline search strategies.
Does Pinterest activity actually increase website traffic?
Marketers have more and more techniques and channels available to promote their products or services, but it looks like old tools are delivering great ROI for businesses. SEO (organic search), email marketing and paid search (PPC) were the top three channels that the 1,300 digital marketers who participated in the new Econsultancy/Adestra Email Marketing Industry Census 2013 study said that deliver an “excellent” or “good” ROI.