On December 12, 2012, Pope Benedict XVI sent the first papal tweet. Fourteen years later, @Pontifex has carried three Popes — and the Vatican operates one of the most institutionally disciplined social media operations in the world.
Twitter replaced Instagram with its own photo filtering solution for Twitter Photos. Now you can edit and adjust photos directly within Twitter thanks to their new partnership with Aviary, which powers filters and effects.
From the 2012 Moxie Software Engage+ launch through the migration to Messenger, WhatsApp Business, and AI-mediated chat — the brand chat and conversational commerce evolution.
Publicis Groupe — founded 1926, led by Arthur Sadoun, now the largest of the global holding companies. The map: Sapient, Epsilon, Influential, the agency brands (Leo Burnett, Saatchi & Saatchi, MSL, Kekst CNC, BBH), the India build, and the structural shift redefining the industry around data and technology.
Social media and social networking are not a new trend anymore, but a rather constant part of our lives. Businesses and marketers cannot ignore social media as a way to get in touch with customers. Social media networks are useful not only for disseminating messages, but also for engaging clients and providing customer care. The Nielsen's Social Media Report 2012 shows that social media comes of age. The report’s findings are useful to marketers as they point out the growing number of people browsing the Internet, their habits and the importance of mobile nowadays, as well as sales generated by social networks.
Twilight is where the modern fandom playbook crystallized. Harry Potter, Marvel, Taylor Swift, BTS, the creator economy — each reused some part of it. What digital fandoms built, why they decline, and what brands can extract from the pattern.
MapQuest, subsidiary of AOL Inc., has just launched MapQuest Discover, one of the tools they plan on releasing that focus on the complete travel experience. The new tool focuses on destinations and offers users' the possibility to create and share collections and photos from their trips, thus being a good tool for travel enthusiasts which love to share their discoveries.
Most corporate social media policies fail because they're written by lawyers and ignored by employees. The good ones — Intel, IBM — are short, specific, and treat employees as adults.
With all the new social media networks or tools inviting brands to promote themselves, each promising spectacular results with little effort, it is getting harder and harder to choose the right communication channels with the best ROI for brands. Knowing which types of products perform better on which networks could help marketers, and those interested in joining or already present on image sharing network Pinterest should know that jewellery/luxury goods/accessories (22.8%),
Social media: helpful or harmful to businesses, that is an ongoing debate.