Did you ever wonder just why you “friended” or “followed” that profile in social media? I mean, did you really ever fully realize the ways in which influence is leveraged? I’m not talking about Klout scores, nobody every heralded to me or anyone I know their 72 Klout score etc. (my own dropped to 61 of late). What I am talking about is real influence. Interested?
Nonprofits are making good use of social media networking sites such as Twitter and Facebook. But Tumblr, the social media blogging service is still new territory for most nonprofits. It doesn’t have to be that way. Tumblr is a richly textured resource that could be an awesome adjunct to any nonprofit organization’s online presence.
The Chinese economy is gigantic, we all know this. What many Western businesses are unaware of though, is the size of China's online marketplace. There are some 500 – 600 million consumers who buy products and services through their various devices, (mainly mobile telephones).
Social media can be a wonderful tool for business, enabling business owners to connect with their customers on a personal level and providing a free way to reach a global audience. However, social media also has the potential to ruin reputations and destroy businesses. A few disgruntled customers could, effectively, launch a damaging campaign to discredit the reputation of your business, encouraging other people to jump on the bandwagon and air their grievances through social media.
North Carolina powerhouse PR firm French/West/Vaughan (FWV) has just announced six new hires and three promotions. The news from the firm is as follows:
Last week Ketchum announce their acquisition of German creative brand PR Brandzeichen. With a focus on lifestyle and social media, the German firm strengthens Ketchum's already thriving reaches into that niche.
Last week Ketchum announced having partnered with research communications firm Maslansky + Partners in a joint venture to serve clients in Europe, Africa, and the Middle East. The two Omnicom Group Diversified Agency Services companies will reportedly operate out of London and Paris to deliver diversified services to agency clients.
Vine is so new that it still has an air of mystique and not necessarily in a good way. A nonprofit has to constantly be open to trying out new venues in social media networking. Vine is one of the newest iterations of that phenomenon.
If you've recently launched your own small business, you are surely hopeful that your venture will serve you with a solid revenue stream for years to come. One way to help ensure that you can reach your goal is to take advantage of social media marketing. However, building a solid online brand can take time, and you must adopt the proper practices. If you're unsure about how to get started, read on.
Just when you’d gotten used to Twitter and Facebook, a new kid arrives on the block. This time it’s Google+. Ignore it at your peril because there are new and varied audiences there that may be receptive to your nonprofit’s message.