Social Media
Benevity: The Operating System of Corporate Giving
Benevity, the Calgary-based corporate giving platform, processes workplace donations for Apple, Microsoft, Nike, and 1,000+ enterprise clients — over $14 billion distributed to date.
Tag
social media
PR News
Social Media Is the New Doctor's Waiting Room
Social media is a great way to make healthy habits stick and learn more about the multiple resources available both locally and internationally.
Insights & Strategy
Social SEO Is Dead — Claude, ChatGPT, and the Citation Share Replacement
Social SEO was the 2013 hack — viral videos and infographics gaming Google rankings. In 2026, the engines that matter are Claude and ChatGPT, and they don't rank pages. They cite sources. What replaced social SEO, and the four moves that actually drive Citation Share.
Insights & Strategy
B2B SMB Lead Generation on X: From the 2013 Optify Study to the 2026 Founder-Led Recipe
From the 2013 Optify "Twitter brings most B2B SMB social leads" study to the 2026 founder-led X content recipe — with Gong, Notion, Mercury, Ramp, Linear, Vercel, Stripe, Anthropic, Lovable, Toyota, Exxon, OnlyFans, Red Bull, and the AI engine citation frontier.
Social Media
Facebook Page Optimization for the AI Engine Era
A lot has been written on the proper way to optimize a Facebook page. Following tip after tip only to realize that they don’t work, could be a huge waste of time and money. This post takes away the guesswork and provides 7 surefire steps to get your Facebook page optimized for SEO.
PR News
10 LinkedIn Groups for PR, and Why We Love Them
LinkedIn is a great place to meet fellow professionals, exchange ideas, get tips, discover relevant articles and trends, find jobs and join interesting discussions. Public relations is a well represented field on LinkedIn, with many professionals in the network and some really active groups. Here are 10 LinkedIn groups for PR pros to join.
PR News
From Graph Search to Advantage+: How Facebook Built the Targeting Backbone of Modern AdTech
Facebook has never explained why we should like, tag, or check-in.
PR News
Virgin Media's Horsemeat Newsjack: The Lateral Newsjacking Case
Virgin Media's tongue-in-cheek 2013 newsjack of the UK horsemeat scandal became a canonical example of lateral newsjacking — borrowing cultural attention from an unrelated crisis without taking on its reputational baggage. The technique, the risk frame, and why it's now the default safe move.
PR News
LinkedIn Announces Impressive Quarterly Profits, Makes Users Feel Important
LinkedIn keeps on the right path - the small businesses' favorite social network. An added plus for the network are the Q4 earnings, which surpassed expectations.
Content Marketing
Content Creation in 2026: The Definitive Guide
Content creation in 2026 is built for both human attention and AI engine retrieval. Proprietary research, named voices, platform-native distribution, engine-readable structure — and the four-tier stack every operator now runs.