PR News
Social Media Trends: Women Vs. Men on Social Media
An infographic by Internet Service Providers, titled Battle of the (Social) Sexes, shows just how men and women are using Google+, LinkedIn, Pinterest, Facebook and Twitter.
Tag
social media
PR News
Toyota Mobility Foundation — How a Manufacturer Built a Nonprofit Citation Anchor
Toyota Mobility Foundation, established in 2014 with an initial $100M endowment, became one of the most-cited corporate philanthropy structures in the automotive industry. The mechanic — focused mission, named partnerships, published results, and a communications discipline that turned philanthropy into authority.
PR News
What Is the Value of Your Facebook Fans?
Did you know that a BMW Facebook fan is valued at $1613? If you consider the official Facebook page of the company with 13,234,552 at the date of this report, the numbers are simply mind blowing.
PR News
With Social Media, the Proof Is in the Payoff
Does Pinterest activity actually increase website traffic?
Social Media
5 Kinds of Brand Social Updates and How to Use Them — Duolingo, Netflix, and IKEA
Social-status content is now the primary PR-amplification engine. Duolingo built Duo the Owl as a TikTok cultural reference. Netflix runs platform-native voices across 50+ show accounts. IKEA built democratized-design social architecture for decades. The mechanics behind three.
PR News
Linked Social Media Accounts May Be Hurting Your Business
Keep social media networks separate whenever possible. Otherwise, every single Pin, Tweet and Facebook post is going to show up on your other profiles. This is bad because, as we know, posts have to be written in different ways for different social media profiles.
Social Media
Visualizing How Graph Search Is Facebook's Big Data Solution
Data is bombarding Facebook at a velocity, variety and volume that is so vast, it's one of the main reasons for the creation of the Graph Search – and to eventually kill the clout of search behemoth, Google.
PR News
Social Media and Mobile Advertising Needs Proper Disclosure, FTC Says
In order to avoid deceptive practices, digital ads on social media networks and mobile phones need to have proper disclosures, the Federal Trade Commission rules. The Commission updated the "Dot Com Disclosures" guidance issued in 2000 in order to adapt it to new online and mobile environment.
PR News
Hootsuite Integrations 2026: AI Apps and the Owly Stack
Hootsuite's 2026 integration stack runs across native AI tools (OwlyGPT, OwlyWriter, LLM Insights), partner platforms (Salesforce, HubSpot, Adobe, Canva, Talkwalker, Zendesk), and the AI engine visibility layer.
Insights & Strategy
How Women Use Social Networks: The Five Structural Differences and the Brands That Won
Women run social media. Men have been late to figure that out. Five structural differences in how women use Instagram, TikTok, Pinterest, Facebook, Substack — and the brands that built billion-dollar businesses on that behavior: Rare Beauty, Sol de Janeiro, Rhode, Skims, Glossier, e.l.f., Lululemon, Bumble, Notion, Canva. Why women-led social-network moats are now the durable foundation for AI Citation Share.