People that are exposed to paid content and ads on Facebook are more likely to buy products from the brand doing the advertising, according to a new study released today. ComScore’s "The Power of Like 2" research report goes to show that social media advertising is useful in achieving marketing objectives like reach, brand resonance, and ultimately sales.
Content curation is one of the new trends in communications, as any marketing and communication expert will tell you, and it turns out that content is greatly perceived as an effective way of establishing thought leadership, as a new study shows.
Newsletter subscription with social media will simplify and increase the accuracy of the subscription process, driving increased conversions.
For military forces and their families, Memorial Day is an occasion to honor those who sacrificed for their country. For retailers however, this is just another occasion to boost sales.
Germans consume a lot of media, but surprisingly perhaps for many people, traditional media are the most accessed. TV, radio, magazines and newspapers are the top 4 most used media according to a recent study by BITKOM, the Federal Association for Information Technology, Telecommunications and New Media.
If there was anyone wondering whether the online presence is a must for a company these days, they now have the answer: people love to consume online content, from home or from the office, as a recent study shows.
GetResponse offers a new Android App that gives email marketers control of their campaigns, marketing lists and email reports straight from their phones.
SmartPhonesDid you ever use mobile phone app that displayed ads (in order to be a free version) and saw that your mobile phone’s battery was drained very fast? Well, it’s natural, according to a new report from Microsoft and Purdue University which shows that such applications have a rate of power usage up to 75% higher than other apps.