Insights & Strategy
OkCupid Studies Sex Trends on Twitter
Frequent tweeters have shorter real-life relationships than everyone else, at least according to OkCupid.
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survey
PR News
Crowdsourcing, the Power Tactic of Corporate Social Responsibility
Crowdsourcing is a valuable tactic for companies running corporate social responsibility (CSR) programs because it offers new perspectives, builds engagement and helps find nontraditional sources of opinions; yet only a little more than half of companies have adopted this power tool for their CSR programs.
PR News
Emotion Measurement Is the New Black
Affectiva's technology, Affdex, can also be used to study emotional responses of consumers as they try out new products or try new business software.
Insights & Strategy
Video Ads Audience on the Rise
More than 84.6 percent of the U.S. Internet audience viewed online video, and video ads accounted for 16.4 percent of all videos viewed.
PR News
Consumer Groups of the Future and the Issues Brands Will Need to Address
New research shows that brands will need to address certain hot topics in the future in order to counter the effects of global factors that will impact the trading climate. Analyzing the 12 major global themes that will affect the trading marketplace, Consultancy Capgemini and the Consumer Goods Forum concluded that brand owners will have to address trends and issues such as digital technology and the rising demand for health and wellness products.
PR News
Gen Y's Motto: Participate First, Ask Questions Later
As a cool fact, Generation Y is largely considered the last generation wholly born in the 20th century. 71% of Generation Y participates in monthly social networking, while almost 29% of that participates in daily. There is little to speak of as far as memories of the Cold War not directly related to a video game or movie.
PR News
Poor Customer Experiences Make Clients Switch to Other Providers
A new study from Satmetrix, released today, shows that companies are wasting billions on attracting new customers through advertising whilst delivering a poor customer experience that has forced over 10 million consumers to switch suppliers in the last six months alone.
Insights & Strategy
E-Government, Online Information and More Power to the People
A recent Pew Research Center report shows that almost all of America’s netizens have interacted online in one way or another with government agencies in the past 12 months. While the results are impressive, we're still far from real interaction, dialogues and open debate on official Internet channels. Netizens still rely on offline sources of information and keep the real idea exchange on other platforms.
PR News
Google Versus Facebook, Traffic and Where To Shove It
Facebook supposedly surpassed even Google recently in traffic, or so the reports say. Certainly Facebook has a rapidly growing user base, but if the company is making money they sure are hiding it well. What good is traffic if it won't pay the light bill. Facebook uses 5 times as much bandwidth as Google or YouTube, and no one knows how much they win or lose daily. Can speculation and hype continue to keep an online startup in business?
PR News
WPP Lost the Crown to Omnicom
WPP — the London-headquartered holding company that was the world's largest from the late 1980s through November 2025, when Omnicom-IPG took the top spot. Full profile of WPP's PR and public affairs footprint (Burson Global, Ogilvy, FGS), the 2009 recession inflection that reshaped holdco economics, and the strategic answer WPP now owes to the Omnicom-IPG merger.