If there was anyone wondering whether the online presence is a must for a company these days, they now have the answer: people love to consume online content, from home or from the office, as a recent study shows.
ICANN has revealed some shocking numbers for its new generic top-level domain (gTLD) applications.
SmartPhonesDid you ever use mobile phone app that displayed ads (in order to be a free version) and saw that your mobile phone’s battery was drained very fast? Well, it’s natural, according to a new report from Microsoft and Purdue University which shows that such applications have a rate of power usage up to 75% higher than other apps.
Are sponsored social mentions more effective than traditional ads? This is a matter of debate. Generally speaking, it all depends on the purpose. Traditional ads have a more powerful subliminal effect, while sponsored social mentions bring immediate results.
The bulk of this year's online ad spending in the US will go to fuel only a few ad formats, mainly search, banners and video. eMarketer.com forecasts these three types of ads will also claim 80% of budgets throughout 2016.
Samsung, along with other Android models HTC and Motorola are the top three most mentioned smartphone brands accounting for over two thirds (68%) of all measured customer comments.
88% of consumers are less likely to buy from companies that leave complaints on social media unanswered, a study commissioned by Conversocial revealed
The global cultural phenomenon of the year, social networking will continue to grow in 2012, with smarphones and mobile technologies facilitating this growth. The future of advertising is social as well. Consider the trend for your 2012 marketing strategies.
The results of the Polaris Marketing Research survey should inspire businesses working with the public to train their employees.
A study by Anthem Marketing Solutions found changing patterns in online and offline pricing: items under $15 appear cheaper in store, while those above $50 are cheaper online.