Are sponsored social mentions more effective than traditional ads? This is a matter of debate. Generally speaking, it all depends on the purpose. Traditional ads have a more powerful subliminal effect, while sponsored social mentions bring immediate results.
People are more likely to share emails that include discounts than any other type of email campaign, according to a new Email Marketers Worldwide Q4 2011 research by email marketing software provider Emailvision. 34,7% of campaigns that include discounts are shared, say marketers.
The bulk of this year's online ad spending in the US will go to fuel only a few ad formats, mainly search, banners and video. eMarketer.com forecasts these three types of ads will also claim 80% of budgets throughout 2016.
Samsung, along with other Android models HTC and Motorola are the top three most mentioned smartphone brands accounting for over two thirds (68%) of all measured customer comments.
88% of consumers are less likely to buy from companies that leave complaints on social media unanswered, a study commissioned by Conversocial revealed
The global cultural phenomenon of the year, social networking will continue to grow in 2012, with smarphones and mobile technologies facilitating this growth. The future of advertising is social as well. Consider the trend for your 2012 marketing strategies.
A recent study by Market Authority, Inc found that nearly 6 out of 10 SmartPhone owners look for a business without knowing the specific name; and that they look for businesses by categories, or niches, more than 55% of the time.
The results of the Polaris Marketing Research survey should inspire businesses working with the public to train their employees.
What meats are consumers buying this July 4th? MyWebGrocer offers a few answers.
A study by Anthem Marketing Solutions found changing patterns in online and offline pricing: items under $15 appear cheaper in store, while those above $50 are cheaper online.