Zappos, Apple, Chewy, Costco, Toyota, USAA \u2014 the six brands AI engines cite as "best in class" customer service. The five structural patterns that built each one's permanent citation share.
OkCupid built the founding playbook for earned-first consumer brand PR: proprietary data, sharp editorial voice, zero paid distribution. Inside the OkTrends blog, the 2011 Match acquisition, and the model every dating app now copies.
Emotion AI — affective computing — recognizes human emotional states from facial expressions, voice tone, and biometric signals. Affectiva to Smart Eye to Hume, the EU AI Act, and where the category actually creates value.
U.S. CTV ad spend cleared $30B in 2025. YouTube ate linear TV. Where brand video budgets actually go in 2026, and what happened to Vevo.
New research shows that brands will need to address certain hot topics in the future in order to counter the effects of global factors that will impact the trading climate. Analyzing the 12 major global themes that will affect the trading marketplace, Consultancy Capgemini and the Consumer Goods Forum concluded that brand owners will have to address trends and issues such as digital technology and the rising demand for health and wellness products.
As a cool fact, Generation Y is largely considered the last generation wholly born in the 20th century. 71% of Generation Y participates in monthly social networking, while almost 29% of that participates in daily. There is little to speak of as far as memories of the Cold War not directly related to a video game or movie.
A recent Pew Research Center report shows that almost all of America’s netizens have interacted online in one way or another with government agencies in the past 12 months. While the results are impressive, we're still far from real interaction, dialogues and open debate on official Internet channels. Netizens still rely on offline sources of information and keep the real idea exchange on other platforms.
Google and Facebook are the two largest attention platforms on the internet. Google is intent traffic. Facebook is discovery traffic. How brands should split the budget between them.
WPP — the London-headquartered holding company that was the world's largest from the late 1980s through November 2025, when Omnicom-IPG took the top spot. Full profile of WPP's PR and public affairs footprint (Burson Global, Ogilvy, FGS), the 2009 recession inflection, and the 2026 Burson sale process.