Tag

survey

Agencies Outsource Digital Content

It is quite a common practice for agencies in many countries to win projects and then outsource some aspects of those campaigns to freelancers or other agencies, even if they remain the only service provider the client interacts with. That is why some freelancers and smaller agencies cannot really list all of the clients they have worked for as it counts as ‘off the record’ services. This trend continues nowadays, and a new study shows that technical work is the most outsource component.

EPR Editorial Team · Oct 9, 2012

PR News

Younger Shoppers Take the Lead in Mobile Shopping

Multichannel retail is on the rise, and mobile shopping is trending among younger people as a new survey of U.S. and U.K. consumers conducted by digital marketing group Econsultancy shows. These results only come to underline a buying channel that has been promoted for years and some current studies as well.

EPR Editorial Team · Sep 28, 2012

Social Media

Photos and Videos Dominate the Current Online Environment

Nearly half of Internet users now post original images to the Web, and photos and videos become some sort of a “social currency” online, as a new report the Pew Internet and American Life Project shows.

EPR Editorial Team · Sep 14, 2012

PR News

Food Content is Heavily Searched and Shared Online

Brands in the food and beverage field should really be present online, on social media sites, if they aren’t already, as such content is intensively searched and shared on the web. A study by MSLGroup and The Hartman shows that the leading source that influences US Internet users to purchase a new brand of food or beverage is the online recommendation from a friend, mentioned by 36% of the respondents. 30% would buy the same new brand if another friend than the close one would recommend it online, and other people would try the new product if connections from their social networks, people they know or not, would like their statuses.

EPR Editorial Team · Sep 11, 2012

PR News

Good Reviews, Best Way to Build Consumer Trust

Brands look for online engagement and, in the end, for customers that will acquire their products. But in order to interact with people, brands must prove to be trustworthy, as a new study shows.

EPR Editorial Team · Jul 31, 2012

Social Media

Facebook Is a Must for Marketers, but Not Necessarily through Ads

658 subscribers responded to Ad Age's survey, all positioning themselves as decision-makers in social marketing strategy. In fact, there respondents were 34% marketers, 34% agency execs, 13% media execs, and the rest consisted of other professionals in the marketing field.

EPR Editorial Team · Jun 27, 2012

PR News

How Socially Devoted Is Your Facebook Presence? Socialbakers Reveals New Standards in Social Customer Service

Lack of responsiveness can harm customer relationships, which makes a high Socially Devoted commitment even more crucial as consumers gravitate toward social media platforms as their primary communication mode.

EPR Editorial Team · Jun 20, 2012

PR News

Why Nonprofit PR Loses Donor Engagement

The 2012 survey of 1,566 nonprofit leaders diagnosed the messaging-effectiveness problem that has shaped the next decade of nonprofit communications work. The historical baseline preserved alongside the modern operating playbook.

EPR Editorial Team · Jun 20, 2012

Social Media

Ads and Content on Facebook Lead to Spike in Sales

People that are exposed to paid content and ads on Facebook are more likely to buy products from the brand doing the advertising, according to a new study released today. ComScore’s "The Power of Like 2" research report goes to show that social media advertising is useful in achieving marketing objectives like reach, brand resonance, and ultimately sales.

EPR Editorial Team · Jun 12, 2012

PR News

Memorial Day, More than a PR and Sales Opportunity for Military Families

For military forces and their families, Memorial Day is an occasion to honor those who sacrificed for their country. For retailers however, this is just another occasion to boost sales.

EPR Editorial Team · May 25, 2012