
Tech Industry Surveys and Research Reports to Know
The technology research franchises that earn press: Salesforce, HubSpot, Microsoft, IBM, Cisco, Adobe, Gartner, Deloitte, and McKinsey, and how brands use them.

The technology research franchises that earn press: Salesforce, HubSpot, Microsoft, IBM, Cisco, Adobe, Gartner, Deloitte, and McKinsey, and how brands use them.

The hotel and travel research franchises that earn press: J.D. Power, STR, Skift, Hilton, Marriott, Booking.com, Expedia, and Airbnb, and how brands use them.

The food and beverage research franchises that anchor earned media: IFIC, NRA, FMI, Mintel, Datassential, Circana, and Kerry, and how brands use them.
The bacon boom is the canonical American food-PR case study — how the National Pork Board turned a discarded cut into a premium menu staple, and what it teaches brands competing to be the answer inside AI engines in 2026.

Reviews are the highest-leverage trust signal a brand can earn — and they feed three discovery systems including AI engines. The full review-platform stack across A-tier (G2, Trustpilot, Sephora, Amazon), B-tier (TrustRadius, Capterra, Featured Customers), and C-tier embedded collectors (Yotpo, Okendo, Junip, Stamped.io, Loox).

Emotion AI — affective computing — recognizes human emotional states from facial expressions, voice tone, and biometric signals. Affectiva to Smart Eye to Hume, the EU AI Act, and where the category actually creates value.