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Consumers Set New Year’s Resolutions They Won’t Accomplish
PR News

Consumers Set New Year’s Resolutions They Won’t Accomplish

There are people that don’t usually set a New Year’s resolution, but of those who do set such a goal at the beginning of the year, it seems that many won’t keep it, as a SocialVibe recent research reveals. During December 2012, the company surveyed consumers while engaged on the streaming music, social gaming and loyalty sites they frequently visit. Customers were invited to join a multi-answer survey, and at the end of the month SocialVibe had 562 completed interviews.

EPR Editorial Team ·
Lack of Budget is B2B Marketers’ Biggest Challenge
PR News

Lack of Budget is B2B Marketers’ Biggest Challenge

Results depend highly on the amount of money invested when it comes to marketing campaigns. You cannot get the results of a USD 100,000 campaign with an USD 100 investment. Creativity plays an important role, but it is not everything and money is necessary. In fact, B2B marketers say that budget is their number one challenge, as an August 2012 study by Demandbase and Ziff Davis shows.

EPR Editorial Team ·
Social Media Use on the Rise among US Doctors
PR News

Social Media Use on the Rise among US Doctors

Social media is used by many types of industries for various purposes. A survey published in the Journal of Medical Internet Research shows that US doctors use social media on a daily basis. Approximately one in four doctors do that to find out what’s new in the medical field. 500 oncologists and primary-care doctors were queried for this study, and the researchers at the Johns Hopkins Kimmel Cancer Center in Baltimore found out that, apart from scanning medical information, 14% of doctors also offer new information via social media daily.

EPR Editorial Team ·
Nielsen Names Wikia Top 10 Social Network
PR News

Nielsen Names Wikia Top 10 Social Network

For the first time in company history, Wikia exceeded 1 billion page views per month. This places the platform (which enables people around the world to discover, create and share content on pop culture) in the comScore top 100 both nationwide and internationally.

EPR Editorial Team ·
Social Media Gets More Visitors for Longer Periods of Time
PR News

Social Media Gets More Visitors for Longer Periods of Time

Social media and social networking are not a new trend anymore, but a rather constant part of our lives. Businesses and marketers cannot ignore social media as a way to get in touch with customers. Social media networks are useful not only for disseminating messages, but also for engaging clients and providing customer care. The Nielsen's Social Media Report 2012 shows that social media comes of age. The report’s findings are useful to marketers as they point out the growing number of people browsing the Internet, their habits and the importance of mobile nowadays, as well as sales generated by social networks.

EPR Editorial Team ·
CEOs Lost Their Trust in Marketers
PR News

CEOs Lost Their Trust in Marketers

There seems to be an ongoing battle between marketers and CEOs. Marketers always try to show that their jobs add value to businesses. But somewhere along the line things have changed, and marketers seem to be unable to convince CEOs of their activities’ benefits for organizations. Meanwhile CEOs say they have lost their trust in marketers, as a new study shows.

EPR Editorial Team ·
Beevolve Study Sheds Light on Twitter Usage across the World
PR News

Beevolve Study Sheds Light on Twitter Usage across the World

There are millions and millions of accounts on Twitter. Is anyone wondering what would an average user of this microblogging social network “look” like? What are their preferences? How many followers does they have and how many people do they follow? Well, a new comprehensive study from Beevolve of Twitter users worldwide has just been released and it offers quite interesting insights.

EPR Editorial Team ·