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The Value of Social Media Followers
Social Media

The Value of Social Media Followers

A follower is no longer a fan. The only question that matters is whether that audience converts to revenue, citations, or attention you actually own. Original benchmarks on what 10,000 followers are worth on Instagram, TikTok, LinkedIn, X, and YouTube.

EPR Editorial Team ·
Why Most Consumers Break Their New Year’s Resolutions — And What Marketers Should Do About It
Insights & Strategy

Why Most Consumers Break Their New Year’s Resolutions — And What Marketers Should Do About It

There are people that don’t usually set a New Year’s resolution, but of those who do set such a goal at the beginning of the year, it seems that many won’t keep it, as a SocialVibe recent research reveals. During December 2012, the company surveyed consumers while engaged on the streaming music, social gaming and loyalty sites they frequently visit. Customers were invited to join a multi-answer survey, and at the end of the month SocialVibe had 562 completed interviews.

EPR Editorial Team ·