What FDIC, Pew, and McKinsey research suggests about which financial brands different generations are choosing — and why generational handoff is no longer transferring loyalty automatically.
70% of Americans now accept the science of climate change. The harder problem is moving belief into action — and that is a communications problem the climate movement has not yet solved.
Data has become the central organizing question in B2B marketing. Three operational disciplines separate the companies extracting value from the companies generating data without acting on it.
Nootropics are also referred to as memory enhancers, cognitive enhancers, smart drugs, neuro enhancers, and intelligence enhancers.
Women are enjoying greater representation across all business sectors than their mothers and grandmothers, and "feminism" is no longer considered a dirty word.
"This paper presents evidence that the composition of a firm's board of directors can affect the way the firm is covered in the news.
In August 2015, we here at PR reported that over 72% of public relations professionals are women.
Unless you've been living under a rock, you've probably noticed bacon is everywhere.
The world's largest PR agency has been around for over sixty years, and it continues pushing boundaries of what the PR industry can do.
The survey by The Economist Group polled 500 business executives from around the globe and 500 global marketers.