Social Media PR & Social Media Strategy
OkCupid Studies Sex Trends on Twitter
Frequent tweeters have shorter real-life relationships than everyone else, at least according to OkCupid.
Tag
survey
Marketing News & Digital Marketing Strategy
Survey: TV advertising, a steady sales driver in Germany
TV advertising is still a powerful money maker in Germany as its sales impact and success factors have not declined in recent years. This is the conclusion of a recent survey by GfK Marktforschung that analyzed over 160 TV advertising campaigns for consumer goods and their ability to convert into sales
PR News
Crowdsourcing, the Power Tactic of Corporate Social Responsibility
Crowdsourcing is a valuable tactic for companies running corporate social responsibility (CSR) programs because it offers new perspectives, builds engagement and helps find nontraditional sources of opinions; yet only a little more than half of companies have adopted this power tool for their CSR programs.
PR News
Emotion Measurement Is the New Black
Affectiva's technology, Affdex, can also be used to study emotional responses of consumers as they try out new products or try new business software.
Marketing News & Digital Marketing Strategy
Video Ads Audience on the Rise
More than 84.6 percent of the U.S. Internet audience viewed online video, and video ads accounted for 16.4 percent of all videos viewed.
Consumer PR
Consumer Groups of the Future and the Issues Brands Will Need to Address
New research shows that brands will need to address certain hot topics in the future in order to counter the effects of global factors that will impact the trading climate. Analyzing the 12 major global themes that will affect the trading marketplace, Consultancy Capgemini and the Consumer Goods Forum concluded that brand owners will have to address trends and issues such as digital technology and the rising demand for health and wellness products.
Social Media PR & Social Media Strategy
Gen Y's Motto: Participate First, Ask Questions Later
As a cool fact, Generation Y is largely considered the last generation wholly born in the 20th century. 71% of Generation Y participates in monthly social networking, while almost 29% of that participates in daily. There is little to speak of as far as memories of the Cold War not directly related to a video game or movie.
Marketing News & Digital Marketing Strategy
Advertising Age Lists the 30 Best Places to Work in Marketing and Media
Advertising Age has released '30 Best Places to Work in Marketing & Media', a list acknowledging those employers in the marketing, media and advertising industry that have created working environments in 2010, where people love to work and are encouraged to contribute their best and brightest ideas.
PR News
US PR Spending Rebounds, Set to hit USD 4.4 billion
Good news power the PR industry as new report released by Veronis Suhler Stevenson forecasts that by 2014 PR spending in the US will reach 4.4 billion US dollars, up from this year’s estimate of 3.4 billion, and following a rebound from 2009 lower amounts spent on public relations.
Social Media PR & Social Media Strategy
Survey: Facebook Fanboys Hate Facebook
A survery that went out Tuesday morning by the American Customer Satisfaction Index (ACSI) that had a lot of people talking about what the findings meant. The ACSI survey is nothing new, however this is the first year they included some of the social networking sites. And the results conclude that, drum roll please: Facebook sucks.