School lunches are getting better and healthier. Most people know they contain less fat, less sugar, fewer calories, and more fiber, but can a good lunch program solve the problem of childhood obesity?
Digital data measurement expert comScore released a study showing phone apps drive maps adoption and usage on the US mobile market. With a 14% share of the entire mobile market, phone maps are accessed by 33.5 million people, mostly via apps and while driving their cars.
A new study from Satmetrix, released today, shows that companies are wasting billions on attracting new customers through advertising whilst delivering a poor customer experience that has forced over 10 million consumers to switch suppliers in the last six months alone.
A recent Pew Research Center report shows that almost all of America’s netizens have interacted online in one way or another with government agencies in the past 12 months. While the results are impressive, we're still far from real interaction, dialogues and open debate on official Internet channels. Netizens still rely on offline sources of information and keep the real idea exchange on other platforms.
Facebook supposedly surpassed even Google recently in traffic, or so the reports say. Certainly Facebook has a rapidly growing user base, but if the company is making money they sure are hiding it well. What good is traffic if it won't pay the light bill. Facebook uses 5 times as much bandwidth as Google or YouTube, and no one knows how much they win or lose daily. Can speculation and hype continue to keep an online startup in business?
2009 was a brutal year for the WPP Group, but Sir Martin Sorrell has a better prognostic for 2010, a year full of sports events of global importance. Learn why WPP's preliminary report is important for the PR and public affairs industry.
A recent survey by ExactTech and Econsultancy has shown that a large number of marketers will be switching to online advertising this year. The ones who aren't say that their clients don't understand social media and it's benefits.
