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Kid Ads Leave a Bad Taste in UK Mouths
PR News

Kid Ads Leave a Bad Taste in UK Mouths

An article by Rebecca Smith, Medical Editor of The Telegraph shines light on food companies circumventing ad rules to target kids unhealthy products. According to Smith, companies such as Kellogg's, Rowntree and even Cadbury have set up websites with games and videos targeting kids. And if engaging via the digital playground were not enough, social networking sites like Twitter and Facebook, even email, have been employed to get around government ad regulations.

Editorial Team ·