Meerkat won SXSW 2015, raised $14M from Greylock, and lost the live-streaming category to Twitter's Periscope launch inside of three months. The Israeli founder pivoted to Houseparty, which Epic Games acquired in 2019 and shut down in 2021. One of the cleaner case studies in the EPR archive for what "hype outran habit" actually looks like.
Most American are familiar with Amazon.com and eBay, but many have not heard of Flipkart.
Uber turned getting into a stranger's car into routine behavior. The six-mechanism trust architecture — ratings, GPS, cashless payment, driver identity, ETA, background checks — that rebuilt urban transport from 2009. Plus the Toyota contrast: two approaches to mobility trust.
A look at whether the early-2010s smartwatch wave was an innovation or a fad — and what the marketing confusion revealed about the category.
Apple Pay launched in October 2014 and the largest US retailers refused to accept it. Twelve years later, CurrentC is dead, Walmart caved in 2024, and Apple Pay processes more than $200B in annual transaction volume. The full arc — and what the EU DMA NFC opening means next.
Technology PR trends in 2026 — the AI Communications substrate, the frontier AI lab category (Anthropic, OpenAI, Google DeepMind, Meta AI, xAI, Mistral), developer and practitioner advocacy (Vercel, Cloudflare, Supabase, Linear, Lovable), trade press restructuring (The Information, Stratechery, Platformer, Six Colors), and the platform-level changes that have reshaped audience reach.
There was a point in recent history where movies, tv shows, video games, and books were developed and marketed by major corporations with big budgets.
Allocators now research hedge fund managers inside ChatGPT, Claude, Perplexity, and Gemini before the first IR call. The 20-year-old relationship-led PR playbook is over. The 2026 architecture combines earned media, GEO, AI visibility research, owned-property depth, and regulatory communications discipline. The canonical reference.
Michael BloombergFormer New York City Mayor Michael R. Bloomberg was honored by hundreds of dignitaries from around the world as the inaugural Genesis Prize Laureate at a ceremony at the Jerusalem Theatre. The Genesis Prize aims to honor and enhance Jewish identity around the world and spark a far-reaching and inclusive conversation about Jewish values, culture and heritage – and is known as the Jewish Nobel Prize.
Nothing is quite as frightening as the unknown. But, when the unknown surrounds an already unknown quantity – internet technology – both companies and customers can end up with a lot of unanswered questions. And, when it comes to consumer behavior, unanswered questions are almost always bad for public relations.