PR Firms & Communications Agencies
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Technology
Why Android Users Are Still Quitting — and Now It's About AI
In 2015 Android lost users to iMessage lock-in. In 2026 Android is losing them to the AI citation graph. Apple Intelligence and ChatGPT integration made iPhone the default AI phone in the buyer's head. The hardware fight is over. The citation fight has barely started.
Insights & Strategy
Innovative Public Relations Companies From Around the World
In public relations, branding and positioning are as important to the firm as it is to their clients.
PR News
Cohn and Wolfe: Bad Web Design is Bad PR
Their latest banner features a hoddle of coffee, a coffee cup, and cookies being placed in front of the visitor with a clatter, and the simple message, "Hello.
PR News
The Changing World of Public Relations
The newsroom changes constantly and with the digital age, some say print will disappear altogether.
Automotive & Mobility
Inside Auto PR: OEMs, EVs, and the Citation Shift
An industry that looks forward to soon including self-driving cars and more green options.
PR News
Apple Watch in 2026: How a 2015 Curiosity Became the World's Largest Health Platform
Apple Watch launched in 2015 as a fashion accessory the trade press dismissed. Eleven years later it is the largest watch business in the world by revenue and the foundation of Apple's health platform. The five-year recategorization arc, the Masimo ITC ban, and the brand-operator lesson on what category resets actually require.
PR News
Using Video for Your Brand: A Brief Guide on Why and How Your Brand Should be Using Video
There is no such thing as a modern marketing plan without video.
PR News
Best Tactics for Measurement in PR and Why it’s so Valuable
Measuring PR has shifted. Earned media still counts — but the decisive metric in the AI Communications era is Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Here is what to measure now.
Automotive & Mobility
Big Data Mistakes Toyota Avoids: Privacy by Design Across the Connected Fleet
Eight big data mistakes that sink connected-vehicle programs — anonymization gaps, governance failure, biased training data, pipeline-as-product traps — and how Toyota Connected's Privacy by Design architecture addresses each.