
Crisis Communications
Toyota's Prius Brake Recall: The Software Chapter of the 2009-2010 Arc
Toyota's February 2010 recall of ~437,000 Prius and Lexus HS 250h hybrids for ABS-software brake-feel inconsistency — the software chapter of the broader unintended-acceleration arc, the halo-product exposure, and the ten-day window that shaped modern hybrid recall communications.

