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Verizon Hacking Scandal: PR Crisis Response
PR News

Verizon Hacking Scandal: PR Crisis Response

Verizon has experienced a substantial data breach across its Enterprise Solutions division. The 1.5 million customer record scope, the Verizon Enterprise Solutions division focus, the criminal forum sale offering, the substantial Verizon acknowledgment, the customer notification coordination, and the broader dual-vendor communications considerations.

EPR Editorial Team ·
Dynamic PR in 2026: The 11 Campaigns That Actually Built Brands
Insights & Strategy

Dynamic PR in 2026: The 11 Campaigns That Actually Built Brands

Eleven PR campaigns that built brands — Liquid Death/Tony Hawk blood skateboards (2021), Poppi's Allison Ellsworth TikTok-to-PepsiCo $1.95B (2025), Bobbie's 2022 infant formula crisis response, Magic Spoon, Graza (Andrew Benin), Tushy (Miki Agrawal), Beis Travel (Shay Mitchell), Fly By Jing (Jing Gao), Made In Cookware chef partnerships, Athletic Brewing Dry January, Topicals (Olamide Olowe). Seven structural disciplines.

EPR Editorial Team ·
AOL's New Name: Brand Identity in the Verizon Era
Insights & Strategy

AOL's New Name: Brand Identity in the Verizon Era

AOL continues to navigate substantial recent brand identity development across multiple categories. The historical brand positioning, the substantial dial-up internet legacy, the content brand portfolio including HuffPost, TechCrunch, and Engadget, the advertising technology stack development, and the broader recent Verizon acquisition context.

EPR Editorial Team ·