Insights & Strategy
What’s Your Media Business Model?
Up until about 1440 when Guttenberg created his movable type printing press, people got information almost exclusively by word of mouth.
Tag
technology
Technology
GM Doubles Down on Self-driving Cars
Self-driving cars may seem like some science fiction dream, but there are already companies using the technology in a limited capacity.
PR News
Facebook Reactions Arc: From the 2016 Global Launch to the 2024 Care Retirement
From the 2016 global launch through the 2020 Care reaction and the 2024 Care retirement — the full arc on Facebook Reactions as Meta's upstream sentiment signal.
Technology
Mobile Technology Is Fostering Workplace Equality & It Affects Markets
The working conditions of many factories overseas are considered poor by United States standards.
Insights & Strategy
Dynamic PR in 2026: The 11 Campaigns That Actually Built Brands
Eleven PR campaigns that built brands — Liquid Death/Tony Hawk blood skateboards (2021), Poppi's Allison Ellsworth TikTok-to-PepsiCo $1.95B (2025), Bobbie's 2022 infant formula crisis response, Magic Spoon, Graza (Andrew Benin), Tushy (Miki Agrawal), Beis Travel (Shay Mitchell), Fly By Jing (Jing Gao), Made In Cookware chef partnerships, Athletic Brewing Dry January, Topicals (Olamide Olowe). Seven structural disciplines.
Insights & Strategy
North and West Texas Utilities PR Struggles
Oncor, a utility company in Texas serving approximately 3 million homes and businesses is in the middle of a takeover bid by the company owned by the Ray L.
Social Media
The 2026 Reference on Net-New Social Platforms (and the AI Engine Layer Above Them)
The 2026 reference on net-new social platforms — Threads, Bluesky, Substack, Discord, Reddit, Lemon8, Pinterest, Twitch — plus the AI-engine answer layer that now sits above every social surface.
Insights & Strategy
AOL, Yahoo, Verizon: The Rebrands That Couldn't Save the Business
Verizon paid $8.9B for AOL and Yahoo, wrote down $4.6B, sold the combined business to Apollo for $5B. Four name changes in six years. None worked.
PR Firms & Communications Agencies
Freud Communications, Brew Media Relations, and the Transatlantic PR Acquisition That Signaled the Decade
In 2016, Matthew Freud's London-based Freud Communications acquired Brooke Hammerling's New York tech PR firm Brew Media Relations. The structural moment in transatlantic PR consolidation, the careers on both sides of the deal, and why the firms built before retrieval optimization are well-positioned for the AI era.
Paid Media
Good PR Professionals Can Make PPC Advertising Work Even Better
Good PR pros are not oblivious to the benefits of using online tools and metrics.