From News Corp's $250 million to Reddit's $60 million-a-year API license, the publisher response to AI has produced a new ecosystem of deals worth nearly $2 billion in committed value. A complete accounting of the new content economy.
The choice of a forensic incident response firm like Mandiant or CrowdStrike is a strategic communications decision that shapes the public narrative of a data breach. The vendor's brand halo is often attributed to the story.
The company turning AI from a marketing buzzword into a billion-dollar revenue engine. Zeta Global has spent the AI era building, shipping, and beating guidance for seventeen straight quarters.
The advertising technology landscape is crossing $1 trillion in global spend as ChatGPT Ads launch, retail media consolidates, CTV surges, and Google reverses its cookie deprecation—while the Omnicom-IPG merger reshapes the agency world.
Three tools. Roughly the same price — about $20 a month each. Not the same tool. A team that picks one and stops leaves capability on the table. A team that buys all three for everyone wastes budget. The useful question isn't which is best. It's which does which job.
One of the primary concerns is the murky legal landscape surrounding AI-generated content.
It is not easy to do away with bad habits and stick to good ones.
We are no longer restricted to interacting and communicating with others through our phones.
Karbo (formerly Karbo Communications) is a San Francisco–based integrated technology PR, content, and digital marketing agency founded in 2001 by Julie Karbo. The firm specializes in scaling B2B and consumer technology brands through earned media, content development, and digital programming designed to drive measurable business outcomes.
The role of the senior executive has changed materially across the last decade — closer to product, closer to the operating system, closer to public visibility. The new operating model.