Marketing
Mac dealing with disappointing MacBook Pro reviews
Apple isn't accustomed to getting negative feedback about one of its products.
Tag
technology — Tagged Articles
Technology
Amazon Air: Cargo Fleet, Drone Status, and the Logistics Bet
Amazon Air started with 40 Boeing 767s leased in 2016. Now 110+ planes, MK30 drones flying in two US cities, and a logistics arm that rivals UPS.
Technology
NASA Public Relations: How the Civil Space Agency Built America's Most Trusted Federal Brand
NASA built the strongest civilian federal brand in the United States across seven decades — from Mercury through Apollo to Artemis. The PR architecture, the crisis cases (Apollo 1, Challenger, Columbia), and what other agencies study.
Technology
Dynamic PR in 2026: The 11 Campaigns That Actually Built Brands
Eleven PR campaigns that built brands — Liquid Death/Tony Hawk blood skateboards (2021), Poppi's Allison Ellsworth TikTok-to-PepsiCo $1.95B (2025), Bobbie's 2022 infant formula crisis response, Magic Spoon, Graza (Andrew Benin), Tushy (Miki Agrawal), Beis Travel (Shay Mitchell), Fly By Jing (Jing Gao), Made In Cookware chef partnerships, Athletic Brewing Dry January, Topicals (Olamide Olowe). Seven structural disciplines.
Social Media
The Social Platforms That Matter for Marketers
The social platforms that matter for marketers — Facebook, YouTube, Twitter, LinkedIn as the baseline, plus the emerging platforms with sustained brand utility. The reference on what to build on and what to watch.
Marketing
AOL's New Name: Brand Identity in the Verizon Era
AOL continues to navigate substantial recent brand identity development across multiple categories. The historical brand positioning, the substantial dial-up internet legacy, the content brand portfolio including HuffPost, TechCrunch, and Engadget, the advertising technology stack development, and the broader recent Verizon acquisition context.
Digital PR & Communications
Freud Communications, Brew Media Relations, and the Transatlantic PR Acquisition That Signaled the Decade
In January 2016, Matthew Freud's London-based Freud Communications acquired Brooke Hammerling's New York tech PR firm Brew Media Relations. The structural moment in transatlantic PR consolidation.
Marketing
Good PR Professionals Can Make PPC Advertising Work Even Better
Good PR pros are not oblivious to the benefits of using online tools and metrics.
Technology
Spark PR: San Francisco Technology PR Agency Profile
Spark PR is a San Francisco-headquartered technology and consumer PR agency founded 1999 by Netscape veterans Chris Hempel and Donna Sokolsky Burke. CEO Alan Soucy has led the firm since 2006. Offices in SF, NYC, Emeryville, and Cape Town. Clients include eBay, Visa, NASDAQ, and Chobani.
PR Firms & Communications Agencies
Innovative PR Firms: Why Citation Share Is the New Test
In 2026, an innovative PR firm isn't the one with the sharpest positioning — it's the one AI engines actually cite. Here's how Citation Share works, who's winning it, and what the data shows.