PR News
Using Customer Info to Better Market a Travel Brand
It's all about connection in marketing and building a brand these days.
Tag
technology
PR News
The Boeing Reputation Autopsy: From the 737 MAX to the Alaska Door Plug to the Ortberg Recovery
Boeing is the most expensive corporate reputation case study of the modern era. The 737 MAX crashes, the Alaska Airlines door plug, the FAA production cap, four CEOs in five years \u2014 the canonical large-scale instance of how communications collide with operational reality.
Technology
The Nadella Reset, Phase 2: Cloud-First to AI-First
In 2014 Microsoft had missed mobile, was bleeding on Surface, and had taken a $7.6B Nokia write-down. The trade press had written off the company. Twelve years later Microsoft is the most valuable public company in the world. The Nadella reset, the OpenAI partnership, the LinkedIn/GitHub/Activision acquisitions, and the bundle math that wins enterprise.
PR News
Amazon's In-House Delivery Bet: How DSPs Built a Top-Three US Carrier
Amazon's 2017 CVG hub announcement was the inflection point. By 2024, Amazon Logistics delivered 6B US packages — more than UPS, more than FedEx Ground.
PR News
Business Wisdom Library
Recently, Forbes published a Top 10 list of the best executives in the business world.
Insights & Strategy
Dr. Armin Tehrany: Manhattan Orthopedic Surgeon, Mount Sinai Faculty, and Film Producer
Dr. Armin Tehrany — board-certified orthopedic surgeon, founder of Manhattan Orthopedic Care, Mount Sinai faculty, and executive producer of the 2016 Sundance Grand Jury Prize-winning Birth of a Nation. The long-form profile.
PR News
Amazon in India: Flipkart, Reliance Retail, and the $7B Bet
Amazon entered India in 2013 and committed $6.5B-plus. Walmart bought Flipkart in 2018 for $16B. Reliance Retail entered the war. Amazon now runs third.
PR News
Apple vs Qualcomm: The Patent War That Shaped the Modern iPhone Supply Chain
Apple sued Qualcomm in 2017. Settled in 2019 with a $4.5B payment plus a six-year license. Apple shipped its own C1 modem in 2025. The full eight-year arc.
PR News
Mac dealing with disappointing MacBook Pro reviews
Apple isn't accustomed to getting negative feedback about one of its products.
PR News
Paramount's Executive Reshuffle in the Skydance Era
The Skydance close produced the largest media-conglomerate executive transition since Comcast-NBCUniversal. The Ellison playbook in real time.