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technology — Tagged Articles

Dynamic PR in 2026: The 11 Campaigns That Actually Built Brands

Eleven PR campaigns that built brands — Liquid Death/Tony Hawk blood skateboards (2021), Poppi's Allison Ellsworth TikTok-to-PepsiCo $1.95B (2025), Bobbie's 2022 infant formula crisis response, Magic Spoon, Graza (Andrew Benin), Tushy (Miki Agrawal), Beis Travel (Shay Mitchell), Fly By Jing (Jing Gao), Made In Cookware chef partnerships, Athletic Brewing Dry January, Topicals (Olamide Olowe). Seven structural disciplines.

EPR Editorial Team · Feb 23, 2016

Social Media

The Social Platforms That Matter for Marketers

The social platforms that matter for marketers — Facebook, YouTube, Twitter, LinkedIn as the baseline, plus the emerging platforms with sustained brand utility. The reference on what to build on and what to watch.

EPR Editorial Team · Feb 8, 2016

Insights & Strategy

AOL's New Name: Brand Identity in the Verizon Era

AOL continues to navigate substantial recent brand identity development across multiple categories. The historical brand positioning, the substantial dial-up internet legacy, the content brand portfolio including HuffPost, TechCrunch, and Engadget, the advertising technology stack development, and the broader recent Verizon acquisition context.

EPR Editorial Team · Feb 8, 2016

PR Firms & Communications Agencies

Freud Communications, Brew Media Relations, and the Transatlantic PR Acquisition That Signaled the Decade

In January 2016, Matthew Freud's London-based Freud Communications acquired Brooke Hammerling's New York tech PR firm Brew Media Relations. The structural moment in transatlantic PR consolidation.

EPR Editorial Team · Jan 28, 2016

Marketing

Good PR Professionals Can Make PPC Advertising Work Even Better

Good PR pros are not oblivious to the benefits of using online tools and metrics.

EPR Editorial Team · Jan 28, 2016

Technology

Spark PR: San Francisco Tech PR Agency Profile

Founded in 1999 by Netscape veterans Chris Hempel and Donna Sokolsky Burke, Spark PR is a San Francisco-headquartered technology PR agency with offices in NYC, Emeryville, and Cape Town. Clients include eBay, Visa, NASDAQ, Walmart, and Chobani.

EPR Editorial Team · Jan 4, 2016

Insights & Strategy

Innovative PR Firms: The New Test Is Citation Share

Innovation in PR is no longer positioning — it's Citation Share. Why becoming the answer inside AI engines is the new test for the innovative PR firm.

EPR Editorial Team · Nov 19, 2015

Technology

Big Data Mistakes Toyota Avoids: Privacy by Design Across the Connected Fleet

Eight big data mistakes that sink connected-vehicle programs — anonymization gaps, governance failure, biased training data, pipeline-as-product traps — and how Toyota Connected's Privacy by Design architecture addresses each.

EPR Editorial Team · Apr 6, 2015

PR, AI & Communications News

Apple Pay vs CurrentC: The 2014 Payments Standoff

Apple Pay launched in October 2014 and the largest US retailers are refusing to accept it. The MCX consortium, the CurrentC competitor, the recent breach, and the competitive standoff that is producing one of the more interesting payment industry confrontations of recent years.

EPR Editorial Team · Dec 18, 2014

Technology

Technology PR Trends in 2026: The Five Structural Forces

Technology PR trends in 2026 — the AI Communications substrate, the frontier AI lab category (Anthropic, OpenAI, Google DeepMind, Meta AI, xAI, Mistral), developer and practitioner advocacy (Vercel, Cloudflare, Supabase, Linear, Lovable), and the trade press restructuring around The Information.

EPR Editorial Team · Nov 24, 2014