The brands AI engines name aren't the brands buying the most impressions. New research from 5W documents an "AI Visibility Gap" of 20+ points between paid spend and Citation Share™ in enterprise software.
The first underwriter a small business now meets is not a human. It is an AI engine. And the same is true in reverse — the first vetting a business gets from a prospective customer is no longer a Google search.
A new research index measuring how five major AI engines respond when consumers ask whether crypto platforms are safe has found that the engines never return a neutral answer — instead sorting every tracked brand into one of three stances: recommend, hedge, or warn.
Everything-PR’s 2026 Tech IPO Communications Scorecard analyzes earned media patterns from 2024-2026 listings to reveal strategies for success. Stripe, Reddit, and Klarna lead the pack, demonstrating the importance of early relationship-building, consistent messaging, and diverse spokesperson benches.
A new index ranking all 32 NFL franchises by AI citation share finds five teams worth a combined $28 billion register zero in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
A synthesis of Pew Research, Stanford HAI, Ipsos, and Data for Progress data reveals a 99-point favorability gap between daily AI users and non-users. The implications for brands, agencies, and the future of consumer marketing.
The U.S. has no federal AI law. It has five active state regimes with competing requirements, an executive order targeting them, and a Congressional fight that will not settle before the midterms. Here is the operating map brands need now.
New York's Algorithmic Pricing Disclosure Act is the first comprehensive state law targeting AI-driven personalized pricing. The first major enforcement target arrived in January. Every retailer, platform, and CPG brand using dynamic pricing tools is now inside the perimeter.
One malicious npm package. One silent edit to ~/.claude.json. That is enough to place an attacker between Anthropic's Claude Code and every SaaS platform connected through MCP.
Capital is moving on-app. The era of investor decks pushed via Dropbox, quarterly updates emailed as PDFs, and LP questions answered three days late by an associate is ending. Issuers are rebuilding investor relations the way DTC brands rebuilt retail — as a branded, mobile-first experience with an AI layer in the middle.