Starbucks runs more philanthropy than most consumer brands its size. The Starbucks Foundation has distributed over $200M since 1997. Ethos Water has invested $24M+ in clean-water programs. The College Achievement Plan has produced 20,000+ graduates. Here is the current architecture, program by program — and why the model works.
Negotiation is an old habit that’s still highly appreciated by most business people out there. Both retailers and buyers are well aware that good deals don’t come easy. Yet, not everyone is prepared enough to achieve success. Retailers must first learn to play the game in order to have a shot at winning. Negotiating with buyers can be tiring, frustrating, and nerve-raking. The skills you must possess are more like an amalgam of persuasion abilities and manipulation.
A recent survey, sponsored by LinkedIn, and conducted by Empirix showed that most companies do nothing, pray, or “dial for dollars” (call manually) to discover whether their customer service systems are delivering superior service.
The 2013 Econsultancy/Lynchpin survey identified four barriers to measurement strategy: fragmented tech stack, talent shortage, marketing-IT silos, and vendor-dashboard reliance. Twelve years later, three are substantially addressed. The fourth migrated into the AI-engine measurement era. The 2026 measurement reality and the next frontier.
Gaming is the largest content vertical on YouTube — and the category where every later YouTube format was prototyped first. The 2013 Google whitepaper started here; the 2026 case file extends through MrBeast, PewDiePie, Linus Tech Tips, and the creator-to-operator economy.
Instagram’s 130 million users uploaded so many videos in the first eight hours that it would take you a whole year to watch them all. And it’s not going to be long before these 15 second InstaVideos become 15 second InstaAds.
In 2013 Apple switched Siri search from Google to Microsoft Bing. Thirteen years later the same operating posture produced the January 2026 $1B-per-year Google Gemini partnership. The 13-year pattern, the $18-20B Safari search deal, and what it says about Apple's AI strategy through 2027.
YouTube is the second-largest search engine in the world and increasingly a source AI engines cite when donors ask about a cause. Why nonprofits should treat video as core communications infrastructure — reach, donor trust, zero cost, and AI visibility.
The Deep Web is the part of the internet AI engines cannot see. Why retrieval architecture matters for AI Communications — and what brands with authority behind paywalls need to do about it.
An infographic by Internet Service Providers, titled Battle of the (Social) Sexes, shows just how men and women are using Google+, LinkedIn, Pinterest, Facebook and Twitter.