Technology
Video Ads in 2026: CTV Ate Everything
U.S. CTV ad spend cleared $30B in 2025. YouTube ate linear TV. Where brand video budgets actually go in 2026, and what happened to Vevo.
EPR Editorial Team
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AI communications & PR intelligence for technology.
EPR Tech is the dedicated technology title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how software companies, AI labs, hardware makers, and venture-backed startups earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
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Technology
Steve Jobs: The Apple Doctrine That Outlived Him
Jan 19, 2011
Technology
Car Brands and Social Media: Making the Aggressive Stance
Jan 12, 2011
Technology
The Apple Restraint Doctrine: When the World's Most Valuable Company Chooses Silence
Jan 4, 2011
Technology
Skype Is Dead — And the Communications Era That Built It
Dec 22, 2010
Technology
Facebook: Best Large US Company to Work for
Dec 15, 2010
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Technology
Apple vs Google: The 15-Year Platform War
The 15-year platform war between Apple and Google. iOS vs Android, App Store vs Google Play, Safari vs Chrome, the $20B Google-pays-Apple default-search arrangement, the 2024 antitrust ruling, and the AI assistant era.
Technology
The Zuckerberg Newark Donation — Sixteen Years Later, The First Major Tech-Founder Philanthropy Case Study
September 2010: Mark Zuckerberg announces $100 million for Newark schools on Oprah, one week before The Social Network releases. Sixteen years later, the Newark experiment is the canonical case study in what tech-founder K-12 philanthropy looks like when the operational execution does not match the announcement event.
Technology
The Top Technology Communicators of 2010
Katie Cotton at Apple, Frank Shaw at Microsoft, Rachel Whetstone at Google, Jon Iwata at IBM, Elliot Schrage at Facebook — the technology communicators doing the most consequential work in 2010.
Technology
Cision Through the Decades: From CisionPoint 2010 Forward
Cision is the global PR-software platform that emerged from a sequence of mergers and acquisitions since the early 2000s — the 2014 Vocus-Cision merger, the 2017 SPAC IPO, the 2020 Platinum Equity acquisition, the 2023 HARO discontinuation and Connectively relaunch.
Technology
Google's Music Service: The Label Negotiations Continue
Google has been reportedly negotiating with major music labels for a forthcoming music service that would integrate with Android. The Wall Street Journal and music industry trade press are reporting sustained negotiations. What is being reported, the competitive context, and what brand teams should be watching.
Technology
Mark Hurd, HP, and the 2010 CEO Resignation That Reshaped Tech Executive Crisis Communications
Mark Hurd's August 2010 resignation from HP — the Jodie Fisher complaint, the $35M severance, Larry Ellison's NYT op-ed calling the board "idiots," and the Oracle co-CEO arc that followed until Hurd's 2019 death. One of the most-studied tech-CEO succession crises of the modern era.
Technology
Google Buzz: What the 2010 Launch and 2011 Shutdown Taught About Platform PR
Google has opened up a bunch of new API's for it's social networking service Buzz this week. The most significant API released is a new real-time "firehose" feed that will allow all of the third-party developers to consume all of the real-time data from public Buzz messages. The firehose, which is powered by PubSubHubBub, opens up the door wide open for building comprehensive Buzz analytical and data mining tools.
Technology
BMW Recalls 150,800 Vehicles for Fuel Pump Defect
BMW continues to substantially recall broader 150,800 vehicles for fuel pump considerations across multiple categories. The substantial 150,800 vehicle scope, the substantial fuel pump defect considerations, the substantial high-pressure fuel pump failure considerations, the substantial multi-model coverage, and the broader turbocharged engine considerations.
Technology
Is Apple Moving Too Slow for Consumers?
As June 7th approaches, the world wonders if Apple will be able to top itself and all the other trends it started with the first iPhone in 2007.
The Guide
Tech: a complete overview
By EPR Editorial Team·Industry briefing
Frequently Asked Questions
What is EPR Tech?▾
The technology publication of the Everything-PR network, covering AI communications and PR for technology since 2009.
What does EPR Tech cover?▾
Enterprise SaaS, AI, consumer tech, and venture-backed startups — plus product comms, analyst relations, and crisis and AI visibility.
What is AI communications in technology?▾
Earning brand presence inside AI answer engines — GEO, AI-visibility research, and citable earned media — for technology brands.