AI communications & PR intelligence for technology.
EPR Tech is the dedicated technology title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how software companies, AI labs, hardware makers, and venture-backed startups earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Microsoft's partnership with OpenAI is one of the most consequential standing partnerships in modern technology. The $1 billion strategic investment, Azure exclusivity, the joint AI supercomputing infrastructure, and the recent GitHub Copilot preview. What the communications discipline behind a major standing partnership actually looks like.
Through Marsco Investment Corp, TradeUP offers investment securities products like stocks, mutual funds, bonds, and ETFs, as well as brokerage assistance.
Highwire is a San Francisco-based public relations and integrated marketing communications agency focused on B2B technology, cybersecurity, AI, healthcare, financial services, and energy. Founded 2008. CEO Michael O'Brien (since May 2025). Independent, with a strategic investment from Shamrock Capital. Per O'Dwyer's: $41.3M in 2024 net fees, #18 US independent.
Ayelet Noff founded Berlin-based SlicedBrand. Named in Forbes' five female rock stars of crypto and Business Insider's 50 best PR people in tech. Her 2020 election PR playbook.
Rosemary Ostmann runs boutique RoseComm — PRSA NJ's PR Professional of the Year 2020. Her playbook for what PR agencies actually want in entry-level hires.
Bob Osmond, President of Boston-based Racepoint Global, on pandemic-era virtual cocktail hours with reporters, 24-hour digital conferences, and the rise of contactless tech in B2B.
YouTube and TikTok are competing for the same consumer attention from structurally different positions. TikTok's algorithmic feed and short-form format versus YouTube's long-form depth and search infrastructure. The format competition and what the next twelve months may bring.
The pre-Musk Twitter business crisis — the structural trap of user growth without revenue growth that defined the company from 2014 through the 2022 Musk acquisition. The advertising model that did not scale and the strategic dead-end behind the $44B sale.