Follow – There's no contest here. Weber Shandwick's numbers are just their US Twitter profile too. This aspect of the matchup looks a bit like Muhammad Ali versus Pewee Herman or... Listening Post – FTI makes a bit of a comeback in follow ratio, but the low numbers do not accurately reflect anything for them. As for engagement, this one has to go to WS too just, but FTI does have on boxing gloves :) Now that you mention it: – BOOM! A Knockout. WS with huge MT numbers sucker punches FTI and a bunch of others where Klout is concerned. BTW if you measure things by Klout, WS is 61 and FTI is 46. Timing is nearly everything – Here FTI is clearly trying to catch up for lost ground. They even have some weekend tweets going on. We'll have to see if they can get things going fast enough to make the next round. Who won? If this were a real boxing match, it would be cartoonist. Weber Shandwick Worldwide would be Popeye smacking FTI out of the arena.
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The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
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