Editorial Team

DNA and Social Media, the Future of Vendettas?

A family tree search can lead you in an unexpected direction, so what will we make of new science and social media technology for future family trees?

The Financial World Finally Pulls out the Big PR Guns

The largest banking and insurance institutions hire dream team of PR, research and advertising specialists in an attempt to rebuild customer trust and fight off negative comments from the Congress, the Obama administration and from their target audience as well. They shift from lobbying and campaign contributions to social media and online PR.

Barbie and The White House Can Encourage Girls in Tech

Barbie and The White House Project team up to use their brand power to encourage girls to get hands-on work experience.

iPad is Apple's Newest Opportunity for Branding

Apps for the Apple iPad are more focused on media, meaning they could clash with iTunes. Will Apple open its App doors further to sell more iPads?

IMHO: Cloud Content Distribution is a Game

Google Versus Facebook, Traffic and Where To Shove It

Facebook supposedly surpassed even Google recently in traffic, or so the reports say. Certainly Facebook has a rapidly growing user base, but if the company is making money they sure are hiding it well. What good is traffic if it won't pay the light bill. Facebook uses 5 times as much bandwidth as Google or YouTube, and no one knows how much they win or lose daily. Can speculation and hype continue to keep an online startup in business?

Los Angeles News Media Dumbfounded by 4.4 Quake

An early morning earthquake in Los Angeles caused some alarm for the locals there. But, maybe they should be equally alarmed at the crazy coverage of the event by news media? Sensationalism to offbeat information, L.A.'s reporters seem dumbstruck by a fairly ordinary seismic event. Some are even forecasting the Big One.

Procter & Gamble Educates Consumers

Procter & Gamble has launched a new conservation effort, Future Friendly, which will help consumers save gas and water. The project is designed to help create more awareness about conservation.

Private Garbage, the New Pseudo-gold Mine of Personal Branding

Keeping dirty laundry away from the media is no longer fashionable. Stars today would do anything for a moment of fame. Who is responsible for this degradation in what makes the news and in what the public is interested in?

Media Partners to Promote the Big Bad Ball

Media Partners, Inc. has been selected as the strategic agency of record for the Big Bad Ball. The ball is held to benefit the Hospice of Wake County each year.